Bukha – In a notable display of civic responsibility, an Omani citizen from the wilayat of Bukha has drawn widespread public attention after a video documenting his daily beach clean-up went viral on social media.

For nearly 15 years, Abdullah bin Mohammed Muftah has carried out this routine without interruption. Now in his 60s, he continues to visit the seashore every morning, armed with plastic bags he purchases himself, spending more than two hours collecting waste and helping preserve the beach.

What began as a personal effort away from the spotlight has become a source of inspiration. “Fifteen years… every day, without a camera or applause,” he said, reflecting a belief that service to the nation is demonstrated through consistent action.

Despite personal hardship, including the loss of his wife, Muftah has remained committed. He described his wife’s death as one of the most difficult periods of his life, adding that voluntary work gave him a sense of purpose and helped him cope with grief.

Without public campaigns or formal advocacy, his actions have come to reflect environmental responsibility in practice. Observers note that such sustained individual efforts often have a deeper impact than short-term initiatives.

Muftah urged young people to work diligently, plan their lives with care and remain resilient. “Volunteerism helps build patience, compassion and a sense of responsibility, while strengthening national belonging,” he said.

In a statement, the Environment Authority (EA) praised his efforts, saying, ‘We value the sincere efforts made by Abdullah bin Mohammed Muftah from Bukha in cleaning the beaches of Musandam over many years. His work represents an honourable model of citizenship and environmental responsibility, and continuous giving that truly embodies love for the nation in both word and deed. He deserves our utmost appreciation and respect. Thank you for your dedication.’

EA said grassroots initiatives driven by commitment rather than visibility tend to leave a lasting impact.

The authority added that Muftah’s ‘story is a reminder that true influence is not measured by exposure, but by the depth of one’s contribution. While some fade after a passing flash, he remains – quietly present each morning – leaving the shore cleaner and the message stronger’.