Nizwa – The Wilayat of Nizwa has unveiled the visual identity of Nizwa Learning City, marking a new phase in its participation in the Unesco Global Network of Learning Cities and reaffirming its commitment to lifelong learning as a driver of sustainable development.

The identity was launched under the patronage of H E Dr Intisar bint Abdullah Al Ambusaidi, Undersecretary for Educational Support Programmes at the Ministry of Education, in the presence of government officials and community representatives.

The initiative follows Nizwa’s admission to the Unesco network, which brings together cities that promote lifelong learning through education policies, knowledge sharing and international partnerships. Officials said the membership supports Oman’s efforts to align with Oman Vision 2040 and the UN Sustainable Development Goals, particularly those related to quality education and sustainable urban development.

Sheikh Mahmoud bin Rashid Al Saadi, Wali of Nizwa, said the new identity reflects the wilayat’s ambition to build on its long-standing reputation as a centre of knowledge and culture while promoting continuous learning to improve quality of life.

He said joining the Unesco network had opened new opportunities for cooperation with member cities, enabling Nizwa to benefit from international expertise and strengthen partnerships between government institutions, the private sector and civil society in education, innovation and community development.

Since joining the network, Nizwa has introduced initiatives to train jobseekers, support entrepreneurship, empower women, promote community health, eradicate illiteracy and improve services for people with disabilities.

The wilayat has also implemented environmental projects, including expanding the use of clean energy, developing walking trails, increasing afforestation and upgrading public facilities, integrating lifelong learning into economic, social and environmental development.

The visual identity draws inspiration from Nizwa Castle, symbolising Oman’s cultural heritage, while a book and pen represent knowledge, learning and innovation. Its colour palette reflects the connection between the city’s historical legacy and its future development.

Officials said the launch marks the beginning of a new stage in expanding lifelong learning programmes and strengthening Nizwa’s position within the Unesco Global Network of Learning Cities.

The wilayat also aims to build on its achievements as it prepares to compete for Unesco’s Learning City Award, showcasing Oman’s experience in investing in human capital and linking education with sustainable development.