Muscat – Food Safety and Quality Center (FSQC) has issued an official alert urging all food traders, companies, advertising agencies, influencers, content creators, and social media activists to secure prior approval before advertising or promoting any infant and toddler food products.

The Center emphasised that any advertising or promotion across social media platforms or other media outlets must comply with the Food Safety Law, Ministerial Decision No. 69/2024 regarding food product registration, and Ministerial Decision No. 74/2021 concerning Omani standards.

Applications for promotional approval must be submitted via email to [email protected]. The Center has firmly stated that legal actions will be taken against anyone who violates these provisions, current laws, and active regulations.