Muscat – Luxury perfume brand Oud World opened its second branch in Oman in Mabela, Seeb on Thursday evening. The new outlet is the company’s tenth.

The opening was announced at a press conference earlier in the day. “At Oud World, we invite you to embark on a sensory journey unlike any other. We curate fragrances that exude sophistication and charm, promising an indulgent olfactory adventure with every spritz,” said Sajeer Yousuf, Managing Director of Oud World.

He noted that more than 70 per cent of the company’s Omani clientele are repeat customers. “We have become a household name in the Oman market,” Yousuf added.

Oud World entered the Oman market in February this year with an outlet in Ruwi. The brand offers hundreds of fragrances inspired by classic scents, as well as original essences built around oud and frankincense sourced locally.

With existing stores in UAE and Saudi Arabia, the company has gained a reputation for providing premium perfumes at accessible prices. Its expansion in Oman reflects growing demand for its signature products.