Muscat – Oman Air officially launched its new digital platform – Oman Air Holidays – in collaboration with global tourism group TUI on Monday. The one-stop platform offers integrated bookings for flights, hotels and tours with the aim of simplifying travel planning for customers both in Oman and abroad.

Covering over 20 destinations worldwide, Oman Air Holidays caters to travellers seeking seamless booking and post-sale support. The platform enables customers in Oman to plan international holidays and also supports inbound tourism by promoting Oman as a destination to global travellers.

“This platform is a natural extension of the work we’ve been doing to drive tourism into Oman,” said Michael Rutter, Chief Commercial Officer at Oman Air. “It brings together the elements we’ve been building – greater accessibility, stronger partnerships and more compelling reasons to visit. It also marks an important step in our digital journey, as we continue to invest in more connected, guest-centric experiences.”

Rutter added that the platform complements the airline’s wider tourism strategy, including its stopover programme with Visit Oman and efforts to boost point-to-point traffic. Recent additions to Oman Air’s international network include Amsterdam and Rome. The airline also joined the oneworld alliance in June, expanding its reach to more than 170 countries through partner carriers.

On the occasion, David Schelp, CEO of TUI Markets + Airline, said, “Partnering with Oman Air allows us to bring our holiday expertise to a new market with huge potential. Oman is a remarkable destination and this platform makes it more accessible to international travellers. We’re proud to support Oman Air in expanding their offerings while delivering the high-quality experiences TUI is known for.”

The platform allows users to create personalised packages across destinations in Oman, Europe, the Far East, the GCC and Africa. Travellers can book award-winning flights, selected hotels, curated tours and transfers through a single platform at holidays.omanair.com, with instant pricing and confirmations.

Surya Kuchibotla, VP of Retailing, Ancillary and Commerce at Oman Air, said the platform ensures efficiency and convenience. “Typically, travellers must coordinate with multiple parties – airlines, hotels and tour operators – which can be stressful if problems arise. But with us, we serve as a single point of contact. Whether it’s a flight delay or a late hotel check-in, customers only need to reach out to Oman Air for swift resolution.”