Muscat – Oman welcomed industry experts and thought leaders for the International Congress and Convention Association (ICCA) Middle East Summit, which began in Muscat on Wednesday.

Being organised under the theme ‘Forging a Common Path for a Prosperous Future’, the summit has gathered over 120 regional and local specialists engaging in comprehensive discussions about the potential of the conference sector.

Throughout the two-day summit, participants will explore the untapped possibilities in emerging event destinations. Emphasis will be placed on broadening entrepreneurial horizons and capitalising on the opportunities these new destinations present, organisers said.

Additionally, the summit will also quantify the economic benefits that can be derived from conference tourism.

Khalid bin Walid al Zadjali, Director of Oman Conferences Office at the Ministry of Heritage and Tourism, said, “Oman’s role as the summit’s host underscores our commitment to fostering a world-class event hosting sector. Our collaboration with ICCA is indicative of our dedication to both local and regional advancements in this field.”

He further highlighted the ministry’s endeavours to attract premier international and regional conferences, reinforcing the Oman Convention Office’s mission to elevate the sultanate on the global map of event destinations.

Saeed bin Salem al Shanfari, CEO, Oman Convention and Exhibition Centre, said, “The sultanate possesses the necessary infrastructure to be a prime destination for event tourism. Our centre stands as a testament to this, offering expansive, well-equipped spaces ideal for diverse gatherings and top-tier events.”

The summit opening was held under the patronage of H E Azzan bin Qasim al Busaidi, Undersecretary for Tourism in MHT.