To positively support the local economy through impactful programmes and initiatives, Oman Tourism Development Company (Omran Group) held a workshop titled ‘Tourism In-Country Value (ICV)’.  

The forum aimed at streamlining and expanding its in-country value initiatives among Omran’s Group of Companies.  

The workshop looked at ways of increasing local purchases of goods and the best practices to create sustainable business opportunities for local companies and SMEs. It also focused on identifying the challenges and opportunities to boost the local sourcing across Omran and hospitality assets, and the importance of reviewing ICV policies and processes. 

The workshop was held at the Oman Convention & Exhibition Centre, and attended by the chairman of Omran Group, the CEO and senior officials of Omran Group.  

The workshop also saw the participation of senior officials from other entities, including Riyada, Oman Food Investment Holding Company (OFIC) and Omani Agriculture Association. 

Petroleum Development Oman (PDO) also was represented at the workshop to share its expertise as a leader in ICV initiatives in Oman. 

Following the workshop, Peter Walichnowski, CEO of Omran Group, said, “In-Country Value plays a vital role in supporting and boosting the local economy. This workshop, which was organised at Omran Group level, works towards joining efforts to maximise opportunities for local companies and SMEs. 

“It also comes as part of Omran’s constant efforts in local development investment, aiming to further increase local purchasing of products, services across its hotel operations, hence, strengthening Omran sustainable practices that support and benefit the local economy.”