Muscat – Vodafone Oman has captured approximately a 17% market share as it marks four years of operations in the sultanate, following strong growth in 2025. The company’s customer base increased by 46% in 2025, while net revenues rose by 66% compared with the previous year.

The results reflect continued growth across both consumer and enterprise segments, as the company expanded its presence and service delivery across the market.

In 2025, Vodafone Oman focused on sustaining performance at scale, as the market shifted from rapid growth to operational maturity. This placed greater emphasis on consistency in network performance, service delivery and customer experience.

“Four years ago, the question was whether the market would change,” said Bader Al Zidi, CEO of Vodafone Oman, during the company’s annual press conference on Tuesday. “By 2025, that question had been answered. The focus shifted to how consistently operators deliver at scale – across network performance, service quality and overall customer experience. For us, the year was about proving we can grow without compromising that consistency.”

Zidi said this was most evident in the network. Vodafone Oman’s 5G network now covers more than 99% of populated areas across the sultanate. As the customer base expanded, the company prioritised capacity management and service consistency, reflected in its continued leadership in customer satisfaction for the fourth consecutive year. Building on that foundation, the company continued to refine its product offering to better reflect real usage patterns.

In 2025, Vodafone Oman expanded its retail footprint by more than 75%, reaching over 75 stores and e-stores, supported by more than 5,500 sales points nationwide, strengthening access while maintaining a consistent omni-channel experience.

In the enterprise segment, growth accelerated as businesses moved beyond connectivity towards operational and digital solutions. Vodafone Oman’s enterprise service revenues increased by 321%, while the customer base grew by 249% in 2025, Zidi noted.

He said the company’s ability to operate at this level of scale was further demonstrated through the migration of more than 450,000 users from Friendi Mobile to Vodafone Oman’s network during the past year, bringing the total number of users to approximately 1.5mn.

As it enters its fifth year of operations, Vodafone Oman will continue to build on what has been established over the past four years, maintaining a consistent level of performance as demand across its network and services continues to grow.

“This next phase is not about changing direction, but about ensuring that the experience customers and businesses rely on today is delivered with the same consistency and reliability as the company continues to scale, in line with how the market is now operating,” Zidi added.