Muscat – Businesses across Oman have been invited to join the ‘Live the Vibe’ promotion campaign by offering discounts of at least 30% until August 31, as part of efforts to enhance the shopping experience during the summer tourism season and attract more visitors to commercial establishments across the sultanate.

Organised in cooperation with government agencies and private sector partners, the campaign encourages retail outlets, restaurants, hotels and service providers to introduce attractive promotions while adopting the campaign’s unified promotional identity to maximise visibility and reach.

Participating businesses are required to register through the Oman Business Platform, while companies with multiple branches can submit a single application covering all locations. Establishments are also expected to use the campaign’s visual identity across all advertising and promotional materials.

In addition to offering discounts of no less than 30% on goods or services, businesses are encouraged to enhance their promotions through instant prizes, vouchers, promotional draws and discount codes to create a more engaging shopping experience for customers.

The campaign brings together the Ministry of Commerce, Industry and Investment Promotion, the Ministry of Heritage and Tourism, the Ministry of Interior, the Consumer Protection Authority, Oman Chamber of Commerce and Industry, and Experience Oman on one promotional platform.

The initiative aims to stimulate commercial activity, support the tourism sector and encourage visitors travelling across Oman during the summer season to explore shopping and entertainment offers in different governorates.