India – HYBE, the South Korean entertainment company behind global sensations BTS, has launched HYBE India Entertainment Private Limited in Mumbai, marking its fifth international headquarters.

The move is part of HYBE’s “multi-home, multi-genre” strategy, aimed at localizing content for regional audiences. HYBE India will conduct auditions, train local talent, and produce music for domestic and global audiences, creating opportunities for the next generation of artists inspired by BTS’s global success.

This expansion is expected to strengthen the K-pop presence in India, foster cross-cultural collaborations, and support the growth of the Indian music industry.