Sohar Oil Celebrates 40 Years of Everlasting Trust and Tradition with an Award-winning Film

Muscat – Sohar Oil, the first true Omani brand in the cooking oil market in Oman from Areej Vegetable Oil & Derivatives’ (AVOD) is something that’s been passed on by families to their next generation making it a truly a trusted heritage brand in Oman and has been having a constant presence in kitchens in Oman delivering premium quality cooking oil to households and businesses alike.

Sohar Oil proudly announces its latest recognition, winning the prestigious ‘Most Creative Film’ and ‘Most Fast-moving Brand of Oman’ accolades at the TOMI (The Oman Marketing Impact) 2025 Awards. This achievement underscores Sohar Oil’s dedication not only to its immaculate product quality but also to its innovation, excellence and a creative way of bringing the brand closer to its consumers, reaching them through communication and constantly building lasting trust across generations.

Sohar Oil’s journey is one of perseverance, dedication, and an unwavering pursuit of excellence. Named after the legendary and storied ship, SOHAR, which holds a special place in Oman’s rich seafaring history, the brand has resonated deeply with Omanis, evoking immense national pride and honour. Its iconic Arabic jingle, first introduced in 1982, became a nostalgic song to remember even now over a couple of generations. It was relaunched in 2007 with the same model and her daughter, symbolizing two generations and revived once again this year in a modern genre featuring three generations, reinforcing the brand’s deep-rooted legacy of trust.

Eng. Salem Al Bortmany, CEO of AVOD, states, ” It is a matter of immense pride for us that Sohar Oil’s legacy of excellence has been passed down through the ages. True to its Omani spirit, it not only succeeded but its reputation for unparalleled purity and top-notch quality propelled it to instant stardom and today its the fastest growing brand. Sohar Oil is more than just a cooking oil. It is a premium brand and a testament to AVOD’s commitment to delivering a brand that’s not only healthy but an emblem of TRUST, Omani pride and a celebration in every occasion, bringing families and generations together.”

Like all AVOD products, Sohar Oil has undergone rigorous research and development to ensure only the finest final product reaches the market. AVOD also holds the distinction of being the first company in Oman to fortify its cooking oils with vitamins A & D, ensuring that all its products – including flagship brands Minara, Khafeef, Jabal Akhdar, Muscat Margarine, and Areej cooking oil – offering the perfect fusion of health and quality.

As a heritage brand Sohar Oil sets itself apart from competition and continues cement its status as a treasured confidant in every kitchen across Oman transforming individuals, families into healthier and happier communities over 40 years and it’s the true legacy of Sohar Cooking Oil.

For more information visit www.avod.om