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Month-long ‘Made in Oman’ campaign promotes pride in local products  

2 Dec 2023 Month-long 'Made in Oman' campaign promotes pride in local products

Muscat – In a concerted effort to bolster local industries, the Ministry of Commerce, Industry and Investment Promotion (MoCIIP), in partnership with Oman Chamber of Commerce and Industry (OCCI) and the Joint Committee for External Exhibitions of Omani Products (OPEX), launched a campaign called ‘Made in Oman’ last week. 

Graced by dignitaries, such as H E Qais bin Mohammed al Yousuf, Minister of Commerce, Industry and Investment Promotion, and H E Dr Saleh bin Saeed Masan, Undersecretary for Commerce & Industry, the event celebrated Oman’s manufacturing capabilities.

The campaign, which will run till December 31, aims to spotlight and advance the nation’s industrial sector and includes a range of activities to showcase Omani products in commercial centres and fuel stations across the sultanate. A crucial component of the campaign is educational visits to Omani factories, broadening the understanding and engagement of students in the manufacturing process.

Zahrah bint Ali al Siyabi, head of Industrial Development Department at MoCIIP, said that the campaign’s role is to empower local manufacturers and increase efficiency and competitiveness of the industrial sector. “The initiative aligns with Industrial Strategy 2040, focusing on diversifying the sultanate’s industrial base in sectors like food, petrochemicals, pharmaceuticals and more.”

The campaign also seeks to boost consumer confidence in Omani products, promoting these as the first choice due to their quality. It introduces a unified logo to identify Omani products, enhancing their recognition and creating a comprehensive database of value-added local products.

OCCI representatives underscored their commitment to supporting Omani products through various stages of their lifecycle, from production to marketing and sales. The chamber’s efforts focus on opening markets for Omani products, aiding their growth, and ensuring their presence in local and regional markets.

Layla bint Salem bin Ali al Maashariya, head of Quality Conformity Development Department at the Directorate General for Specifications and Measurements, presented a visual overview of the Omani Quality Mark.

She informed that it is an internationally recognised symbol of compliance with standard specifications. “This mark plays a pivotal role in enhancing exports and ensuring product quality, thus fostering trust among consumers while also identifying areas for product improvement.”

The ‘Made in Oman’ campaign represents a significant step towards enhancing the sultanate’s industrial prowess, promoting local manufacturing, and contributing to Oman’s economic diversification and growth.

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