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Omran unveils Yiti masterplan

14 Nov 2021

Muscat – Oman Tourism Development Company – Omran Group – has revealed a masterplan and the brand identity of Yiti, one of the largest integrated tourism developments in Oman.

The project is in line with the efforts to transform the tourism and real estate sector in the sultanate in accordance with Oman Vision 2040. The development sets a new model for urbanisation, as it connects and extends the city of Muscat, enriching its offerings and possibilities, through a multi-phased expansion approach.

Spread over 11sqm, the Yiti development is strategically located overlooking the Sea of Oman. The masterplan of the development is designed according to placemaking principles that ensure the establishment of innovative standards in urban development and architecture, as well as the activation of valleys, plateaus and coasts that harmonise within the topography of the site.

The project will be built in four phases, offering a plethora of opportunities for domestic and foreign direct investments alike. This phased development approach takes into consideration accessibility to infrastructure, connection to main roads, and ease of development.

Putting sustainability at the heart of the development, the masterplan focuses on creation of a well-balanced integrated mixed use residential and resort-oriented community that will include various components, including tourism, commercial and business spaces, besides residential areas, leisure and entertainment attractions, and educational and health facilities. The masterplan envisions inclusivity for the residents through diverse and open-to-all public and community facilities.

Commenting on the landmark project, Hashil bin Obaid al Mahrouqi, CEO, said, “At Omran, we take immense pride in our developments. The Yiti development masterplan is an epitome of progression, embodying components complementing each other, and based on a vision of balanced land use and urban design as key elements of its ethos. We have created a plan that will be executed through holistic partnerships with world-class expertise. It is anticipated to create a modern integrated urban hub that sets new urban planning standards for future developments in Oman and the region.”

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