Muscat – Al Seeb Technical Establishment (SARCO) LLC, the exclusive and authorized distributor of Casio in the Sultanate of Oman, proudly announces the opening of the first exclusive CASIO showroom in the country. Located at the bustling Ruwi Souq Street, the showroom officially opened its doors on 11th March 2026, marking a significant milestone for the brand’s presence in Oman.

The new outlet is the only authorized and genuine CASIO showroom in the Ruwi Souq Street area, offering customers direct access to the brand’s complete portfolio of authentic products, including G-Shock, Baby-G, Edifice, Pro Trek, Vintage, and CASIO Classic collections.

The showroom has been designed to reflect CASIO’s global retail identity, providing customers with an immersive experience where they can explore the brand’s innovative timepieces, cutting-edge technology, and iconic designs in a dedicated brand environment. The store also ensures customers receive 100% genuine products backed by official warranties and after-sales support, reinforcing SARCO’s commitment to authenticity and service excellence.

With Ruwi being one of Muscat’s most vibrant commercial districts and a key hub for both residents and expatriates, the new showroom aims to strengthen CASIO’s retail footprint and provide easier access to authentic products in one of the city’s most dynamic retail locations.

Commenting on the launch, Mr. Sanjeev Awasthi, CEO SARCO, said:

“The opening of the first exclusive CASIO showroom in Oman is a proud moment for SARCO. As the exclusive and authorized distributor for CASIO in the Sultanate, our focus has always been to build trust and ensure customers have access to genuine products supported by proper service and warranty. With the launch of this showroom in Ruwi Souq Street, we are reinforcing our commitment to the brand and to the customers of Oman by providing a dedicated destination where they can experience the full range of authentic CASIO watches.”

The showroom opening represents another strategic step by SARCO in expanding premium brand retail experiences across Oman while safeguarding customers from counterfeit and parallel-market products by providing a trusted, authorized retail destination.

Customers visiting the showroom can discover the latest releases from CASIO’s globally renowned watch lines and benefit from expert guidance from trained staff in a fully branded retail environment.