Muscat – The National Centre for Statistics and Information (NCSI) has launched two new cartoon characters, Mazen and Muzna, as part of an innovative initiative aimed at introducing children to the world of statistics and information through engaging and easy-to-understand content.

The Omani characters, both portrayed as 12-year-old children, have been designed to serve as an interactive platform that simplifies statistical concepts and general knowledge for younger audiences while encouraging curiosity about data and information.

The initiative forms part of the NCSI’s efforts to strengthen its visual identity and deliver modern educational content tailored to the interests and learning needs of younger generations. Mazen and Muzna embody Omani values, culture and behaviour, helping children relate to the characters and enhancing the effectiveness of awareness messages.

The launch aligns with the objectives of the NCSI Communication Strategy 2026–2030, which focuses on developing innovative communication tools and expanding outreach across different segments of society. The strategy seeks to promote data literacy and foster a culture of evidence-based understanding, particularly among children and young people.

The characters and their names were inspired by the centre’s core institutional values of partnership, accessibility, professionalism, knowledge management and transparency. Their development was intended to ensure consistency with the organisation’s identity while reinforcing these values through child-friendly content.

The names also carry symbolic significance. Mazen is associated in Arabic with rain-bearing clouds and represents generosity and goodness, while Muzna refers to a cloud laden with rain, symbolising abundance and growth. Together, the names reflect the role of data and information in enriching knowledge and supporting informed decision-making.

Through Mazen and Muzna, the NCSI aims to create an interactive learning experience using digital content, videos, educational activities and smart applications to help children understand the importance of data from an early age.

The centre expects the initiative to strengthen statistical awareness among children and encourage greater interest in numbers and data through an engaging blend of education and entertainment, supporting Oman’s digital transformation and the development of a knowledge-based society.