Muscat – Zoho Corp., a leading global technology company, has rolled out its CRM solution for Khimji Ramdas (KR), one of Oman’s leading business conglomerates with 150 years of legacy, at a dedicated leadership meet.  

The event focused on aligning stakeholders on the strategic role of Zoho CRM in KR’s enterprise modernisation journey. With digital transformation success increasingly dependent on people and processes as much as technology, the leadership meet underscored the importance of cross-functional collaboration and active leadership involvement in ensuring successful adoption across all business units.

Prashant Kumar, Group CTO Khimji Ramdas, said, “As a diversified group operating across retail, construction, marine, and furniture, our technology needs are both complex and dynamic. Zoho has played a key role in enabling us to implement a unified, scalable platform that aligns well with our varied business requirements. Their flexibility and integrated suite have helped us streamline operations, improve visibility, and accelerate our digital transformation journey.

Hitesh Akarte, COO Infrastructure Cluster, Khimji Ramdas, commented, “Khimji Ramdas has consistently embraced the latest technology innovations, and in an increasingly dynamic economic environment, this helps us stay ahead of the curve. This initiative represents a key moment in our digital transformation journey, and we are grateful to Zoho for being a strong and supportive partner throughout. This step in enterprise modernisation reinforces our focus on staying an agile organisation, and being able to respond to evolving market conditions as we grow.”

Hyther Nizam, CEO of Zoho Middle East and Africa, said, “We are committed to supporting businesses in Oman with their evolving technology needs and contributing to the country’s digital economy in line with Oman Vision 2040. We are proud to partner with Khimji Ramdas in their enterprise modernisation journey and look forward to deepening this collaboration. Our platform’s strong customisation and integration capabilities have enabled us to deliver a solution that enhances efficiency and productivity while aligning seamlessly with KR’s existing processes. Together, we aim to elevate customer experience and drive sustainable growth.”

The event brought together senior leaders and division heads from both organisation, including Anil Khimji, Nailesh Khimji, Hritik Khimji and Varun Khimji from the board of directors for Khimji Ramdas, Prashant Kumar, CTO for KR, Hitesh Akarte, COO, KR Infra Cluster, Hyther Nizam, CEO of Zoho MEA and Vinodh Muralidharan, Delivery Head for Zoho MEA and Regional Manager for Zoho Oman.

Khimji Ramdas’ infrastructure division was looking for a modern scalable solution for their sales team that could support their growth in the fast-changing economy, and enable sales people with real-time data-backed decision-making when they came across Zoho. 

The newly-implemented Zoho CRM addresses these challenges by establishing a centralised customer data platform. It enables sales teams to automate follow-ups and task management, and trigger custom actions, thereby saving them time and improving their productivity. It further helps them analyse email engagement, track sales pipelines, and gain real-time insights on conversion rate, bottlenecks and sales forecast, all from a single system, providing them real-time insights for better decision making that leads to improved overall operational efficiency. 

The solution has been customised specifically for KR’s business requirements, featuring a simplified interface, tailored functionalities for their unique processes, and role-based dashboards to support usability and adoption across teams. A key component of the implementation is Zoho CRM’s deep integration with SAP, enabling real-time sync and visibility into customer data, inventory, and pricing information. Quotations created on Zoho CRM can be directly converted into sales orders in SAP, while order status can be tracked in real-time, ensuring alignment across systems. 

By consolidating data and automating critical workflows, the CRM is expected to deliver measurable business impact. In the near term, the platform will improve data visibility and reduce reliance on manual reporting. In the long term, it is expected to accelerate sales cycles, and drive return on investment through improved efficiency and customer engagement. 

With Zoho CRM now live, KR will continue to focus on driving adoption, scaling capabilities, and leveraging data-driven insights to support long-term growth and operational excellence.