Muscat – Oman Duty Free (ODF), the national company responsible for travel retail and related commercial activities, has appointed Sayyid Nasr Al Busaidi as its chief executive officer as it embarks on a broader strategy to expand its retail footprint in Oman and explore opportunities in international markets.

Building on the Sultanate’s existing duty-free operations, ODF’s mandate extends beyond airport retail, with plans to strengthen its domestic retail offering while developing new business opportunities overseas.

Sayyid Nasr brings extensive experience in retail transformation and commercial leadership. He most recently served as executive director at Transom Handling, a subsidiary of Oman Airports, and previously held the position of chief postmaster general at Oman Post.

“Oman Duty Free starts a new chapter for travel retail in the sultanate and beyond. Our ambition is to attract leading international brands, open up new opportunities for Omani businesses and develop services that strengthen Oman’s position as a destination and shopping hub,” said Sayyid Nasr Al Busaidi, CEO of Oman Duty Free.

Under his leadership, ODF aims to enhance the shopping and customer experience, strengthen partnerships with international brands and service providers, and create new opportunities for Omani businesses, entrepreneurs and talent.

The company said its expansion plans are aligned with the objectives of Oman Vision 2040, supporting economic diversification, private sector growth and the development of the Sultanate as a regional destination for travel, retail and commerce.