Muscat – Al Mouj Muscat, Oman’s flagship integrated tourism complex, has unveiled the findings of a comprehensive independent impact study showing it has contributed RO878mn to the sultanate’s GDP over the past two decades. This milestone marks twenty years of distinction and reflects the evolution of a living legacy defined by sustained socio-economic creation, investment resilience, and strategic alignment with Oman Vision 2040.

Conducted by leading Omani research company, The Firm for Business and Economic Consulting, the study positions Al Mouj Muscat as a national benchmark for integrated destination development. It demonstrates how large-scale mixed-use projects can accelerate economic diversification, stimulate private sector growth, and create long-term value for the sultanate.

Over the past two decades, Al Mouj Muscat has generated more than RO1bn in total revenue and facilitated RO880mn in foreign direct investment and ownership. The development continues to record approximately RO385,000 in daily transactions, reinforcing its role as a dynamic economic engine across the tourism, real estate, and lifestyle sectors.

The study also highlights Al Mouj Muscat’s significant in-country value delivery, with estimated 43.6% of expenditure retention within Oman’s economy, alongside support for 167 SMEs.

Al Mouj Muscat has attracted buyers and residents from over 90 nationalities, shaping a diverse and vibrant community while enhancing Oman’s appeal as a destination for investment and premium living. Its long-term financial performance further reflects this strength, delivering a 337% shareholder return through a diversified model spanning residential, hospitality, retail, marina, and leisure assets.

Ahmed Al Massan, Acting CEO of Al Mouj Muscat, said, “Al Mouj Muscat was never intended to be a conventional development; it was designed to demonstrate what integrated destinations can deliver for a national economy. Twenty years on, the results are clear, with sustained investment, measurable economic contribution, and a thriving ecosystem that continues to grow in scale and complexity. As we enter our next phase, our priority is to build on this momentum by unlocking new investment pathways, raising delivery standards, and positioning Oman even more strongly on the global map for tourism and integrated living.”

H H Dr Adham bin Turki Al Said, Founder of The Firm, added, “Our research shows that what distinguishes Al Mouj Muscat is the consistency and breadth of its impact over time. The data demonstrates a development that not only generates direct economic returns, but also activates wider value chains, which are critical pillars of the country’s long-term development agenda, from SME growth to tourism demand and foreign investment inflows. Few projects operate with this level of integration and measurable economic and social impact.”

Tourism remains a central pillar of Al Mouj Muscat’s offering, supported by a year-round calendar of events, hospitality assets, and integrated lifestyle experiences that attract almost four million visitors annually.

At the heart of this offering is the hospitality segment, where five branded hotels form a 1,196-key integrated complex, which has contributed RO274mn to Oman’s tourism GDP to date.

The development’s award-winning marina further strengthens its appeal as a year-round destination. With 400 berths, 31 tour operator SMEs, and a vibrant waterfront retail and dining offering, Al Mouj Marina supports marine tourism, entrepreneurship, and local business growth, while contributing between RO2.5mn and RO3.8mn annually to tourism revenues.

Al Mouj Golf, recognised among the world’s top 100 golf courses on nine occasions over the past two decades, has hosted 11 international championships and played a key role in establishing Al Mouj Muscat as a premier sporting destination in the region.

The tourism offer is further reinforced by a dynamic events programme, spanning 142 events to date. These have ranged from international sporting competitions to world-class lifestyle experiences, generating RO245mn in economic impact from events alone.