South Korea – “Blackpink in your area”: This tag line sending many K-pop fans wild with excitement. Blackpink is more than a girl group — they’re a real movement, a lifestyle, a cultural phenomenon. Since their debut in 2016, the South Korean girl group Blackpink has risen to become one of the top pop exports worldwide — and they are not just traveling the globe as musicians. Jisoo, Jennie, Rosé and Lisa take on alternating roles as fashion  icons, brand ambassadors and influencers, too.

Their “Deadline World Tour,” which will whisk them across the globe on the big stage, has kicked off on July 5. Blackpink made a powerful return to the stage with the debut of their new song “Jump” — their first fresh track in over two years — during the opening night of the “Deadline” world tour at the Goyang Sports Complex in Gyeonggi on Saturday.

The unreleased song gave fans an exciting glimpse into the group’s long-awaited comeback, marking their first major release since the “Born Pink” album in September 2022. (Excluding the 2023 single “The Girls” from their mobile game soundtrack.)

The Goyang concert launched a massive world tour that will take the quartet to 31 shows across 16 cities worldwide.