Muscat – After shaking up the soft drinks market in India, Campa Cola is now entering the Omani market. Reliance Consumer Products Limited (RCPL), the FMCG arm of India’s Reliance Industries Ltd, has officially launched the Indian legacy brand Campa Cola in Oman.

Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the heritage brand that held cult status in India in the 1970s and 1980s.

Campa Cola’s entry into the beverages industry in Oman is being launched with partner Ahmadi Trading Co, a leading food and beverage group in Oman, according to a press release.

Ketan Mody, Chief Operating Officer of Reliance Consumer Products Ltd, said, “We are excited to enter the Oman market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our partners today to transform the beverage experience for consumers across Oman.”

Commenting on Campa’s arrival, Forough Ahmadi, Chief Executive Officer of Ahmadi Trading Company (ATC), said, “We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa Cola to Oman. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that is rooted in heritage. With time, we are confident that Campa Cola will resonate strongly with both the significant Indian expatriate community in Oman and local consumers who appreciate distinctive beverage options. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region’s competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish Campa Cola as a beloved brand in Oman, just as it has been in India for generations.”

The Campa portfolio in Oman will initially include Campa Cola, Campa Lemon and Campa Orange.