Muscat – Shama Perfumes, the heritage fragrance house renowned for its deep-rooted legacy and commitment to olfactory artistry, proudly announces the opening of its second location in Muscat – an exquisite pop-up booth located at the main atrium of Mall of Oman. This new presence marks a significant step in the brand’s expansion across the GCC, reaffirming its deep ties with the Omani market and clientele.

Building on the success of its flagship boutique at Opera Galleria, the new Shama pop-up experience is designed as a sensory sanctuary inviting patrons on a journey of refined perfumery. Visitors to the pop-up will be enveloped in a captivating blend of Khashab Al Oud, Dehan Al Oud, Attars, Mukhallats, Oud Ma’attar, Perfume Sprays, and bespoke gifting selections – each product reflecting the brand’s dedication to craftsmanship and excellence.

As part of its Ramadan activations, Shama Perfumes is offering an exclusive experience across both locations. Customers will be treated to a professional gift-wrapping service designed to elevate the art of gifting during the Holy Month. Adding a personalized touch, a traditional calligrapher will be present to write heartfelt messages and names onto perfume boxes, transforming each fragrance into a cherished keepsake at Mall of Oman. That’s not all, the brand is hosting a special ‘chai’ station at its Opera Galleria boutique.

Speaking on this milestone, Salman Shama, CEO of Shama Perfumes, commented: “The launch of our Mall of Oman pop-up is a symbol of our continued commitment to the discerning patrons of Oman. We are proud to bring our legacy closer to the community and create immersive experiences that combine luxury with tradition. Our Ramadan activations are designed to evoke emotion, personal connection, and warmth – values that have always been central to the Shama Perfumes story.”

Sarah Shaikh, Brand Director at Shama Perfumes, added: “At Shama, every element – from fragrance to presentation – is thoughtfully curated to tell a story. The new pop-up is a reflection of our desire to bring this narrative closer to our audience in more accessible and engaging ways.”

From an opulent scent library at Opera Galleria to the evocative displays at Mall of Oman, Shama Perfumes continues to blend heritage with innovation, offering customers a world-class olfactory journey steeped in legacy, culture, and timeless beauty.

Founded in 1977 in Mumbai in India by Umar J. Shama, Shama Perfumes began with a vision to offer exquisite scents and products to a discerning clientele, the brand has evolved under the visionary leadership of Salim Shama, who established Shama’s global headquarters in Dubai in 2017. With a reputation built on quality and legacy, and guided by its CEO Salman Shama, the brand now reaches fragrance connoisseurs across India, UAE, Qatar, and Oman.