Muscat – Vodafone Oman is celebrating its third anniversary with strong market expansion, record growth in customer base and revenue, and bold strides in digital transformation, solidifying its position as a key driver of change in Oman’s telecommunications sector.

Just three years since its launch, the company has achieved an approximate 14% market share, increased its customer base by 18% year-on-year, and expanded its 5G NEXT LEVEL network to cover over 98% of the population, making it the fastest nationwide 5G rollout in Oman’s history.

Vodafone Oman said that its rapid growth is a testament to its strategic vision, digital-first approach, and focus on customer experience. Unlike traditional operators, the company entered the market as a fully cloud-based, digital-native operator, prioritising agility, efficiency, and seamless service delivery.

In 2024 alone, the company’s revenue grew by 58%, reflecting its ability to scale rapidly while maintaining strong operational efficiencies.

“When we launched Vodafone Oman, we set out to challenge the status quo and redefine connectivity. Today, we are more than a telecoms provider; we are an enabler of digital lifestyles, a driver of innovation, and a trusted partner in Oman’s evolving economy. Our growth is not just measured in numbers, but in the trust we have built, the experiences we have shaped, and the lasting impact we are creating,” Eng Bader al Zidi, CEO of Vodafone Oman, said at a press conference on Monday.

According to Zidi, a key pillar of Vodafone Oman’s success has been its ability to anticipate and meet evolving customer needs. In 2024, the company expanded its BLACK and RED offerings, ensuring greater flexibility and value for both individuals and businesses.

Beyond new products, Vodafone Oman strengthened its market position through strategic partnerships, including securing a long-term agreement with Friendi Mobile to transition its more than 700,000 customers to Vodafone’s 5G NEXT LEVEL network.

According to company officials, Vodafone Oman’s expansion has not only strengthened the telecoms landscape but also generated tangible economic impact. In 2024, the company’s In-Country Value (ICV) contribution exceeded RO63mn, prioritising Omani SMEs, local businesses, and national talent development.

“Over the past three years, Vodafone’s total ICV investment has now reached RO180mn, demonstrating its long-term commitment to Oman’s economic growth and digital transformation,” Zidi said.

As the digital ecosystem evolves, Vodafone Oman has positioned itself as a leader in cybersecurity, ensuring that both individuals and businesses remain protected against emerging threats. In 2024, the company launched CyberSafe, a comprehensive security solution designed to enhance digital protection and resilience.

Looking to the future, with a fully independent 5G network covering over 98% of the population, Vodafone Oman has laid the foundation for its next chapter – one focused on enhancing customer experiences, scaling enterprise solutions, and leading Oman’s digital economy into the future.

“Three years in, and this is just the beginning,” added Zidi. “We are fast-tracking into the future, delivering more innovation, more value, and setting new benchmarks for customer experience. The way we see it, Vodafone is not just a network; it’s an experience, a partner, and a driver of Oman’s digital progress.”