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Oman Avenues Mall launches grand marketing extravaganza as a prelude to the football world cup

6 Oct 2022

Muscat – Oman Avenues Mall announced the launch of ‘Football Unites’ promotional campaign as a prelude to the upcoming world cup to be held in the region for the first time in history. The Mall would be launching various promotional campaigns starting from the 6th of October ’22 and running until the 31st of December ’22, aimed at curating a world of happiness and excitement for families, shoppers, and mall visitors to immerse themselves in. The campaign which is intended not only at celebrating the season but also at showcasing the rich history of the world cup in an informative display at the new welcome court of the mall.

A slew of promotions across categories are included in the promotion to incentivize the visitors apart from the several gaming led events that shall be held at the Mall. The promotion under the title of ‘Spend & Win’ entitles customers who make a combined purchase of OMR 15 from the outlets at the Mall to take part in multiple raffle draws that will pick up 24 winners of the Al Saada Mall Gift Cards worth OMR 100 each during the promotion period spanning 12 weeks apart from this, Customers with a single purchase of OMR 15 can also participate in the Mega Draw to be held on the 31st of December’2022 to win the sporty Jeep Wrangler Gladiator.

Gogi George, General Manager, Development & Leasing, Lulu Group International, comments: “The football season is a time of great fun and excitement and the world cup coming to the region for the first time is a major boost. The season really is an expression of unlimited verve and borders on our theme “Football Unites’; one in which friends, families and communities are drawn closer. We want to spread seasonal cheer and create a reason to celebrate every day. Oman Avenues Mall has led the transformation landscape in Oman and has been able to appeal to the larger populace of Oman and we will continue in our quest in the future too.”

In addition to the ‘Spend and Win’ campaign, there are a plethora of activities at the Oman Avenues Mall lined up this season. Another first for the mall would be the human foosball competition in which visitors can take part and win attractive prizes. Human foosball is the same as regular foosball, but humans take the place of the plastic players instead. The game aims to get the ball into each team’s goal while players are being restricted by the handheld rod. For the skilled, there would be several gaming activities at the 2nd level of the Mall, with a chance to win exciting prizes for the participants.

The Mall has also announced that, the cinema operator at the mall – Cinepolis shall be broadcasting FIFA World Cup 2022 live at the cinemas with ticketed sales commencing soon. There are competitions in the Mall wherein 5 winners would get two tickets each to view the day’s match live at the cinemas. This is part of the initiative of the Mall to further the digital engagement and competition platforms. The mechanisms to participate in these activities would be announced soon.

To reach out to the ever-growing online population, the Mall’s social media pages will feature a stream of social content from fans who use the hashtag #FOOTBALLUNITES on Facebook, Twitter or Instagram. Visitors who tag this have a chance to win an exclusive Xbox gaming set.

Derick Michael, General Manager, Oman Avenues Mall said, “We are sure that the response to this promotion and line-up of events at the Mall would delight many. We are geared towards providing a fulfilling and enriching experiential mall experience to all our visitors.”

Oman Avenues Mall stands true to its marketing tag, ‘Celebrate everyday’ with its mega sized entertainment and leisure offerings and multitude of food and beverage offerings. The mall is home to more than 240 brands across 108,000 square meters of lease space. The Mall has been a harbinger of change with its ever-evolving product offerings and retail offerings that have caught the imagination of its customers’ and is now acknowledged as a dynamic retail-led mixed-use destination. A division of the renowned LuLu Group International, based at Abu Dhabi, Oman Avenues Mall is one of the largest and sought-after destinations in the Sultanate of Oman. Located in the heart of the city with a host of unparalleled amenities and services, Oman Avenues Mall will provide a refreshing experience to the discerning customer.

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