Muscat – Oman Tourism Development Company (Omran Group) officially opened Makan Studios in InterContinental Muscat on Wednesday.

The opening is part of the ‘Creatourism’ programme, one of Omran’s initiatives to promote art, culture and heritage in its various development projects and hotels.

The opening ceremony was held under the patronage of H H Sayyida Meyyan bint Shihab al Said in the presence of several officials and artists.

On the occasion, H H Sayyida Meyyan said, “We commend the efforts of Omran and its role in launching various ambitious initiatives and programmes. These give creative Omani youth the opportunity to contribute to promotion of the tourism sector by highlighting the cultural heritage of the community and embodying these in their creative works.”

The ‘Creatourism’ programme aims to promote a variety of activities that bring creative value to the group’s projects and destinations. ‘This can be accomplished by empowering art management entrepreneurs and utilising their skills and capabilities to support tourism experiences by operating shops and supervising exhibition grounds, as well as establishing artistic and cultural activities and exhibitions in tourist facilities,’ Omran stated.

Hassan Meer, branding art and culture expert at Omran, said, “The group’s efforts to boost tourism experiences have resulted in this studio. Creatourism has attracted local creative talent to enrich Oman’s tourism sector.”

The opening of Makan Studios reflects the programme’s success in investing in creative youth energies and opening new horizons for the tourism sector through innovative activities focused on Omani culture, heritage and authentic arts.”