Muscat – The Ascott Limited, the international lodging owner-operator, has entered the Omani market with the launch of its Citadines brand in Muscat.

Citadines Al Ghubrah Muscat opened its doors to guests, and commemorates its presence with a special opening offer of triple Ascott Star Rewards (ASR) points and up to 60 per cent off on bookings, as part of its ASR loyalty programme.

The Ascott Limited brings an innovative perspective of the authentic ‘apart-hotel’ concept to the country, through a new 96-unit property, specially designed for the versatile and independent global citizen, delivering a fresh, functional and fulfilling lifestyle to every type of guest. Boasting decorated spacious living spaces and adorned with sophistication, Citadines Al Ghubrah Muscat has a variety of apartments for guests to choose from, a press release stated.

Business travellers can opt to stay in urban Studio Deluxe apartments, ideal for extended stays and fully equipped with a contemporary-styled kitchen. For the solo and on-the-go traveller, Studio Premier apartments offer guests a relaxing stay with views of the city’s scenic skyline.

The One-Bedroom Executive and Premier apartments provide the perfect option to unwind, seamlessly styled to make guests feel right at home.

Vincent Miccolis, managing director for The Ascott Limited Middle East, Africa, Turkey and India, said, “Oman is a very popular international tourist destination and has immense growth potential for the tourism and hospitality industries. We are proud to establish Ascott’s presence in Muscat with the launch of the Citadines brand that caters to the global citizen, and compliments the flexibility and practicality of a serviced residence.”

Mohamed Hamed Salim al Ruzaiqi, group chairman, Al Ruzaiqi Group, said, “We feel proud to introduce our first hotel in Oman, that is managed by the Ascott Group. Citadines Al Ghubrah Muscat is the place to be for business and leisure travellers.”