Al Mussanah Resort, which was operated by Millennium Hotels and Resorts, will now be run by Spanish hotel chain Barceló Hotel Group.
‘We are pleased to appoint Barceló Hotel Group to operate Al Mussanah Resort from July 1, 2021. The appointment aligns with the group’s plan to enhance tourism experiences and activities in the resort, while bringing new operational and management concepts to the facilities,’ Omran Group, the owner of the property stated on Wednesday.
It added that the group is aiming to re-position the unique beach resort, which was established ten years ago, in line with its wider strategic goals to position it as a ‘locally, regionally and internationally attractive holiday destination with a wide variety of activities and experiences’.
Hashil bin Obaid al Mahrouqi, CEO of Omran Group, said, “We are pleased to cooperate with Barceló Hotel Group. This step comes in line with the directions of the National Tourism Strategy 2040 towards strengthening the sultanate’s position in the travel and tourism markets and increasing its competitiveness as a destination of choice for visitors from around the world.”
“We look forward to strengthening the tourism sector by working with Barceló Hotels to capitalise on their experience in the leisure tourism markets and the strength of their distribution channels in overseas markets,” Mahrouqi added.
Speaking on the newly found alliance, RaúlGonzález, CEO EMEA of Barceló Hotel Group, said, “Oman has always been a prospective source market with immense growth potential for us. We are pleased to be partnering with Omran on this endeavour. This collaboration will provide us with the perfect opportunity to introduce our 90-year international hospitality expertise to the source market and establish our footprint in Oman.”
José Canals, managing director for the Middle East and Asia at Barceló Hotel Group, said, “Oman has been a focus area to expand Barceló Group’s presence in the region and the country is a very popular tourism destination for our European markets. We are pleased to bring our expertise to support the country’s ambitious goals. The association with Omran has provided us with the opportunity to be able to service the Oman tourism sector and expand its reach within international markets. We are delighted to be introducing for the first time in Oman our Barceló brand, and our unique blend of hospitality.”
Barceló Hotel Group is the hotel division of the Barceló Group, which is the 29th largest hotel chain in the world. It currently operates more than 260 leisure and city hotels with 4 and 5 stars, and over 60,000 rooms in 22 countries worldwide, all marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels.