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Areej Vegetable Oils and Derivatives wins the prestigious Shield of Excellence award

28 Feb 2021

Marking a momentous milestone in its enriching journey, Areej Vegetable Oils and Derivatives (AVOD) has been awarded the ministry’s Shield of Excellence in a virtual event held to announce His Majesty the Sultan’s Award for Industrial Excellence 2020. 

The event, which was organised by the Ministry of Commerce, Industry and Investment Promotion, was held under the patronage of Dr Ali bin Masoud al Sunaidi, chairman of the Public Authority for Special Economic Zones and Free Zones in the presence of Qais bin Mohammed al Yousef, Minister of Commerce, Industry and Investment Promotion, a number of officials from the ministry and Oman Chamber of Commerce and Industry, of Madayn and Oman Industrialists Association. Five industrial establishments won HM the Sultan’s Award for Industrial Excellence and nine industrial establishments won the ministry’s Shields for Excellence. 

Speaking at the Ministry of Commerce, Industry and Investment Promotion event, Dr Saleh Said Massan, the undersecretary for Commerce and Industry, said that His Majesty the Sultan’s Award for Industrial Excellence is a gesture to felicitate industrial establishments, enhance their competitiveness in local, regional and international markets and show the competence of the Omani industrial sector. 

Commenting on the win, Eng Salem Nasser al Bortmany, CEO – AVOD, said, “It is a matter of tremendous pride for us to receive such a recognition from the Ministry of Commerce, Industry and Investment Promotion.” 

“For more than three decades now, AVOD has created an indelible reputation as a reliable and trustworthy brand that not only provides its customers with healthy and nutritional products, but also contributes to the nation- building process by adding to the local economy and job market.” 

Bortmany added, “What makes this momentous achievement even more special is the fact that AVOD has continued to grow despite the economic slowdown brought by the pandemic last year and has worked hard to offer ‘Oman made’ products, which combine the best of local resources and international quality standards and have established their prowess in local, regional, and international markets.” 

Talking about the criteria and direct benefit of the award, Bortmany mentioned that “the standards and methodology followed in the evaluation process itself is considered an achievement for everyone who has participated in the award, the main objective is to improve operational efficiencies, increase productivity and enhance overall competitiveness of the industry”. 

AVOD – a company that has its hand on the consumer’s pulse and creates the perfect balance of healthy and tasty products – has established itself not only as a heritage brand but also as a market leader in delivering high quality and innovative products. 

It is amongst the 20 largest public limited companies in the country and enjoys a substantial market share in Oman and its current exports are more than 75 per cent of its total business. All the products are marketed in the GCC as well as other 30 export countries through distributors. The company has a modern hygienic plant and manufactures and markets top quality cooking oils, ghee, margarine, specially fats and butter products. Areej Cooking Oil and other brands such as Sohar, Khafeef and the recently launched Minara Olive Oil range are the most trusted names in every Omani home. 

AVOD’s ‘Eat Right, Live Well’ philosophy forms the cornerstone of all its products that are non-hydrogenated. It is the first company in Oman to fortify and enrich its products with vitamins A & D, making them healthier choices for a wholesome lifestyle. 

You can find out more about the complete range of AVOD products by visiting the company’s website

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