As part of its plan to support artisan families and home businesses, the Ministry of Social Development (MoSD) represented by the National Committee for Family Affairs, launched an initiative named Saed. 

It was launched in cooperation with the National Youth Commission.

Speaking to Muscat Daily, Faiz Ibrahim al Mamari, who is in charge of the initiative, said, “The initiative aims to enable artisan families to market their products through a practical programme and reach more customers in order to increase family income to meet their daily needs.”

He added that the initiative targets 1,000 such families to train them in marketing and modern selling skills. 

The initiative will last three years in all governorates of the sultanate. 

This year, it will target ten governorates. 

“We will conduct around 11 workshops targeting about 330 people every year,” Mamari said.

“Specialists will explain modern marketing methods, service development, product packaging and marketing via social media.

“We are seeking cooperation from colleges and universities, the Ministry of Health and Oman Chamber of Commerce and Industry.”