The Golden Group Holding has signed an agreement with UAE-based Leva Hotels and Resorts to manage its two hotels in Muscat.

With the agreement the 85-room Safeer Continental Hotel will be reflagged as a 4-star Leva Hotel and the 61-room Safeer Plaza will be operated under Leva’s 3-star Ekono brand. Sheikh Salim bin Ahmed al Ghazali, chairman, Golden Group Holding, stated, “We are delighted to welcome the Leva and Ekono brands to Oman and believe these are the perfect fit for our properties. It will allow us to diversify our brand portfolio while offering a new experience to guests.”

The signing marks the debut of Leva Hotels and Resorts in Oman.

J S Anand, founder and chief executive officer of Leva Hotels and Resorts, said, “We are proud to collaborate with the prestigious Golden Group Holding and thrilled to launch both Leva and Ekono brands in Oman with two fantastic hotels. Being a young hospitality group, it is a momentous milestone for us and will bolster our expansion across the GCC. “We are confident the signing of this strategic agreement will open unprecedented opportunities for us as we see enormous potential for growth in the country in the upscale and mid-market sector.”

Both the properties will offer business and leisure travellers a unique hospitality experience with a great value.

Anand revealed, “Though the hotels are still in great condition, prior to rebranding, the rooms and facilities will be fully refurbished to maximise the appeal. Our plan is to create inspired and thoughtful spaces in keeping with the Leva spirit to connect with modern travellers.”