Unikai Foods PJSC popularly known by its brand name ‘Unikai’ is one of the major dairy food companies with presence in the Middle East and North Africa region. It has recently upgraded its fleet with new Isuzu trucks from Vehicle Leasing Company.
Unikai, established in the year 1977, has been witnessing rapid growth and expanding its market presence over four decades, because of its excellent and consistent product quality and wide variety ranging from juices, dairy, ice-creams, and other foods.
Unikai has been focusing on increasing the consumer satisfaction, because of delivering fresh products to them at their nearest points of purchase on a regular basis. Unikai is further expanding its network with new routes to reach more and more consumers with newer and more innovative products. To achieve this, Unikai is strengthening its distribution with a fleet of brand new modern and reliable Isuzu chiller and dry truck fleet from Vehicle Leasing Company, in order to meet the growing consumer demand for its products.
Unikai has a wide range of dairy products, ice-creams and juices and are sold in about 29 countries in the MENA region. Unikai’s Oman operation has been continuously growing and contributing significantly to its overall business volumes. Unikai laban is one of the most popular products amongst consumers cutting across nationalities, while Unikai juices, ice lollies, cups and cones are a big hit with children. Unikai is not only a household name, but also a favourite in many homes in almost all the markets wherever the brand is present.
Apart from product innovation, distribution is the key for the brand to have become popular.
For effective distribution reach, Unikai relies on state-of-the art Isuzu trucks equipped with chilling units from Carrier Transicold – industry leaders in transport refrigeration solutions that allow for precise control of temperature and humidity, which are supplied by Vehicle Leasing Company (VLC), through a special leasing agreement. VLC is an OTE Group company, which specialises in offering customised leasing and transport solutions for leading FMCG companies, Fleet operators, banks, EPC contractors, fast food chains, etc, and has presence in Ghala, Salalah, Seeb and Sohar. Value Plus Rent-A-Car, a part of VLC, offers daily, weekly, monthly rentals.
Isuzu is not only present in over 100 countries, but also enjoys an overwhelming No 1 position in many regions. Isuzu is a market leader in Oman and its trucks are immensely popular because of their unmatched reliability and versatility even while operating on grueling schedules and delivering more efficient results.
With round-the-clock hours of operation and driving distances from Unikai’s state-of-the-art production facility located in the UAE to delivery locations across the sultanate even during extreme weather conditions in order to maintain the freshness and availability, Isuzu trucks are naturally the preferred choice as they are designed to focus on reducing driver fatigue and improving basic safety through fundamental factors such as excellent visibility and ease of handling.
VLC is a part of the OTE Group, distributors for Isuzu, Carrier Transicold, Hyundai, Chevrolet, Cadillac, Ssangyong and Subaru brands with a nationwide network of showrooms and service centres, offering excellent after-sales support at par with global standards.
© 2021 Apex Press and Publishing. All Rights Reserved.