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BMW X7 dominates luxury Sports Activity Vehicle market in the region and beyond

12 Nov 2019

The BMW X7 is much, much more than just another Sports Activity Vehicle (SAV).

Launched earlier this year to huge industry fanfare and much acclaim from motoring enthusiasts and BMW aficionados alike, the BMW X7 has enjoyed a gilded existence. In less than a year, the BMW X7 has come to define the very DNA of how an SAV should perform, how it should look and what it can achieve. The BMW X7 is not only the top model of the X-range, it has emerged as the dominant vehicle of the newly emerged luxury segment of the SAV market. 

Demand for BMW’s SAV X-range of motor cars has grown steadily ever since the first X5 was launched in 1999. The launch of the BMW X5, the first SAV on the market, heralded a surge in interest for this type of vehicle that spread across all vehicle classes: from the compact BMW X1 to the BMW X5.  

To date, BMW has sold over six million BMW X models in total, Sports Activity Coupés (SAC) included. The X7 saw BMW expand its product portfolio into the class of large, particularly luxurious SUV models. In so doing, it attracted new customers to the brand. The BMW X7 competes in a segment that has experienced strong growth regionally and globally. Currently, this crowded market features the Range Rover and its long-wheelbase (LWB) variant, along with the Mercedes-Benz GLS and the massive Cadillac Escalade. These luxury off-roaders are particularly popular with wealthy customers in the US and Canada, China, Russia and the Middle East, Oman included. X models are the most sold BMWs in the Middle East, making up 46 per cent of all sales in 2018 with 4,708 X5 models purchased – accounting for an impressive 27 per cent of total BMW sales.  

The X7 represents the ideal extension of the X5 legacy. However, despite many design, engineering and stylistic similarities with the BMW X5, the X7 is a completely new vehicle concept for BMW especially because of its significantly larger exterior dimensions. The BMW X7 combines the comfort of a large luxury sedan with the appearance of a BMW X model to set new standards for the marque in terms of luxury, exclusiveness and outstanding presence on the road. 

The first BMW to feature three seat rows and 2-axle air suspension including a variable damper control, the BMW X7 also boasts the Executive Drive Pro option, a new benchmark in drive comfort. This feature expands the basic suspension with active roll stabilization and information from the navigation system, driving style details as well as front camera image analysis to compensate for uneven road surfaces.  

The BMW Live Cockpit Professional with BMW Operating System 7.0, included as standard in the BMW X7, ensures effortless control of vehicle functions.  

It combines the fully digital, user-configurable 12.3-inch instrument cluster with an equally large central Control Display with touchscreen functionality and a state-of-the-art user interface. Together with the optional BMW Head-Up Display, this means the drivers can find all the most important information in their normal field of vision as they look at the road ahead.  

The ability to display functions like navigation maps in the instrument cluster means that the Control Display can take on an even greater amount of extended vehicle and infotainment functions. This is in keeping with the BMW X7’s aim of meeting the very highest demands of vehicles and customers in the luxury performance segment.   

The top model of the BMW X-range is aimed at a broad range of clients, from families who want to take their children and friends to a sports event, to successful business people – both groups that attach great importance to presence, luxury, comfort and space, which the BMW X7 ably delivers.  

Al Jenaibi International Automobiles, the official importer of BMW Group motor cars in Oman, officially welcomed the BMW X7 to the Oman market earlier this year. 

It made an immediate impact due to its on-road presence alone; at more than 5.1m in length, 2m wide, 1.8m tall and with a wheelbase of more than 3.1m long, the BMW X7’s design is both authoritative and intriguing. Its defining features include a high ground clearance, long roofline, large windows and prominent front end with powerful BMW kidney grille and standard 20-in alloy wheels, help to make the BMW X7 instantly recognisable.  
 

Technical Specification: X7 xDrive 40i Pure Excellence

Ground clearance – (mm) 221 
Cylinders/valves 6/4 
Cubic Capacity – (cc) 2998 
Output/Engine Speed – (kW (hp)/rpm) 250 (340)/ 5500-6500 
Torque/Engine speed – (Nm/rpm) 450/1500-5200 
Top speed – (Km/h) 245 
Acceleration 0-10 km/h – (sec) 6.1

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