Muscat – Volvo Cars made its much-anticipated return to Oman with the inauguration of the all-new OMASCO Volvo Car showroom located at the OMASCO HQ in Wattaya, Muscat.

Held under the esteemed patronage of His Highness Sayyid Khalid bin Hamed bin Hamoud Al Busaidi, Chairman of SABCO Group, the event marks a significant moment for Volvo enthusiasts and automotive aficionados in the Sultanate, who can once again experience the renowned luxury, innovation, and Scandinavian design that define Volvo vehicles, right here in the heart of Oman. It also represents a pivotal moment in OMASCO’s ongoing expansion efforts; by adding Volvo Cars – a leader in climate action – to its portfolio of globally renowned brands, the Al-Futtaim Automotive joint venture company is further solidifying its position as a key player in the region’s automotive industry as well as paving the path towards Oman’s 2050 Net Zero mission. Committed to driving mass electric vehicle adoption across the Sultanate, OMASCO has introduced the groundbreaking all-electric Volvo EX30 – the brand’s compact premium SUV – as the centerpiece of its distinctive Volvo Car line-up.

“The new Volvo Car showroom marks a significant milestone in OMASCO’s remarkable 50-year journey,” commented His Highness Sayyid Khalid bin Hamed bin Hamoud Al Busaidi, Chairman, SABCO Group. “Committed to helping propel Oman towards a more sustainable future, our strategic decision to partner with Volvo Cars aligns perfectly with our nation’s decarbonization goals. Volvo Cars’ dedication to environmentally friendly practices in its factory operations, logistics, and product offerings mirror Oman’s vision for a cleaner, greener future. We eagerly anticipate continued collaborations that will propel us forward on our path towards a more sustainable tomorrow.”

David Swain, Managing Director at OMASCO, added: “The opening of the new dealership exemplifies our mission to provide innovative, premium automotive solutions in Oman. It’s also an important milestone in our ongoing expansion, as we continue to strengthen the company’s dynamic leadership across core economic sectors, including automotive, and our long-standing commitment to sustainability.”

“By launching the Volvo EX30, we are actively contributing to Oman’s sustainable future and aligning with the country’s ambitious 2050 Net Zero goal,” commented Marco Melani, Regional Managing Director – Al Futtaim Automotive. “This compact SUV not only embodies our dedication to electric mobility but also offers customers a premium Volvo experience with the lowest CO2 emissions in the brand’s lineup. Coupled with OMASCO’s renowned customer service, the Volvo EX30 promises a unique and exceptional driving journey for all.”

With complimentary test drives available for all customers, the Volvo EX30 comes with exclusive benefits including a 3-year service package, 5-year extended warranty, 8-year battery warranty, one year of registration, 3M sun film (crystalline range) and nano ceramic paint protection – all bundled up to make life easier and worry-free.

A compact SUV that delivers big things, the fully electric Volvo EX30 is designed to be as safe as you would expect from a Volvo. Honoured with the prestigious Red Dot ‘Best of the Best Design’ award and named 2024 World Urban Car at the World Car Awards, it has the smallest CO₂ footprint of any Volvo car to date, designed to make people’s lives safer, more convenient and more enjoyable through cutting-edge technology and Scandinavian design. Other key features include:

• A large panoramic glass roof that inspires a spacious, airy feel in the cabin.
• A spacious load compartment, with a carrying capacity of up to 318 liters. You can also fold down the rear backrests for a maximum capacity of 904 liters, including a 61-litre capacity underfloor compartment – perfect for groceries, sports gear, and luggage.
• Battery technology that suits every user’s needs with two options: LFP for more cost-effective city driving; and NMC for a more efficient, extended driving range of 480kms. If performance is a top priority, there is also the option of the Ultra Performance variant in which we pair the NMC battery with an additional second e-motor, which takes you from 0-100 km/h in 3.6 seconds – it’s officially Volvo’s fastest-accelerating car ever! 
• Fast charging capabilities for quick battery replenishment. Drivers can charge their battery from 10 to 80 per cent in a little over 25 minutes. Through the car’s center display and app, you can set the amperage, maximum charging level and when you want to start charging. 
• World-class safety features: including a special system for preventing accidents with cyclists.
• Cutting-edge technology, including a contextual single screen User Interface (UX), with Google built-in and the latest version of Volvo’s infotainment system on a 12.3” display.
• Scandinavian interior design for convenience and comfort.
• A new generation of Park Pilot Assist for easy parking in all types of spaces.
• Digital key functionality for convenience and to make it easy to share the car with others.
• Five different ambient lighting themes, each inspired by a different Scandinavian landscape that subtly shifts in colour, adding a sense of calm to the interior.

The EX30 is available now in four grades – Core, Plus, Ultra Performance and Ultra Performance LE – with a starting price of only OMR 15,398 including home charging solution. It comes in a choice of five exterior colors – Crystal White Metallic, Onyx Black Metallic, Vapour Grey, Moss Yellow and Cloud Blue. Interior color options are inspired by Scandinavian nature, with four choices available, including Indigo, Pine, Breeze, and Mist. 

In addition to the EX30, the new OMASCO Volvo Car showroom includes the S90, XC40, XC60 and XC90. As part of its commitment to customer satisfaction, the dealership offers complimentary test drives for all models, allowing customers to experience Volvo’s renowned performance and safety features firsthand. Additionally, Petrol Vehicle & Soft Hybrid customers can enjoy a 5-year servicing plan covering 105,000 km, unlimited mileage warranty for 5 years, first-year registration, 3M sun film (crystalline range) and nano ceramic paint protection.