Muscat – Jabal Akhdar – a prominent tourist destination nestled in the stunning stunning landscape of Dakhiliyah – has set an example by diversifying its tourist centric revenue model. It is fast emerging as a centre for producing aromatic sprays and distilled rose water.

The Business and Incubators Centre of the Authority for Small and Medium Enterprises Development (ASMED) in the wilayat has reported a remarkable production yield – approximately 60,000 bottles of distilled white rose water, spray, and the frankincense, locally known as ‘Luban’, in the first half of 2023.

Delving into the artistry behind this achievement, Al Azhar Saif al Zakwani, a technician at the ASMED centre in Jabal Akhdar, described the meticulous process.

“Manufacturing aromatics is a journey,” he began. “It starts with the harvesting phase, followed by a precise distillation process. After condensing the aromatic essence, the distilled water is set to cool for a day before being bottled and introduced to the market.”

Zakwani revealed future ambitions of the centre, with plans to diversify their aromatic range.

“We are researching the potential of introducing new products, such as the Myrtus communis water, locally christened ‘Yas’, the Coleus amboinicus water or ‘Zamuta’, and the Tapiscia water, known locally as ‘Alalan’. There’s also interest in exploring the realms of clove and cinnamon waters.”

Describing the infrastructure, he elaborated: “The multifaceted centre houses a dedicated space for training in the craft of distilling aromatic plants and extracting essential oils.

“We also have an entrepreneur-focused training department, alongside the Omani Craftsmen House, which showcases a plethora of products, from essential oils to textiles and silverwork. And it’s not just about the products; our centre is home to over 2,700 rose trees of diverse breeds.”

Underlining the centre’s commitment to sustainable practices, Zakwani stated that native plants, primarily roses and frankincense, are prioritised in the distillation process.

“This craft is an intricate blend of tradition and innovation, reaping environmental benefits from nature’s generous flora. ASMED continually refines its processes, especially with seasonal crops like roses, while maintaining a consistent quality in distilling frankincense oil and water. This age-old craft is more than a tradition; it’s a vital source of livelihood for numerous artisans.”

Speaking about the market presence of ASMED’s aromatic products, Zakwani emphasised, “Our creations have not only found favour in local souqs but have also marked their presence in international markets. They stand as a testament to our rich heritage, often chosen as cherished souvenirs by many.”