Muscat –Majid Al Futtaim, the leading shopping malls, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has officially launched SHARE in Oman, expanding its flagship rewards platform and giving customers more ways to earn, spend and enjoy rewards across the Group’s portfolio of brands and experiences.

SHARE is Majid Al Futtaim’s digital destination for customers, bringing together shopping, dining, entertainment and lifestyle experiences within one connected commerce and loyalty ecosystem. Through the SHARE app, members can earn and redeem points, access exclusive offers and enjoy personalised rewards across participating Majid Al Futtaim brands and destinations.

With the launch in Oman, customers can begin using SHARE across participating Majid Al Futtaim brands and destinations, including Mall of Oman, all City Centre Malls across the Sultanate, as well as HyperMax, VOX Cinemas, Snow Oman, Magic Planet and more.This gives SHARE members the opportunity to shop with SHARE across 900+ Stores from launch.

Darren Taylor, Senior Vice President, SHARE Rewards & Customer Solutions, Majid Al Futtaim, said: “Customers in Oman already know and enjoy many of Majid Al Futtaim’s destinations, brands and experiences. With the launch of SHARE, those experiences now become part of one connected and more rewarding relationship. Today, SHARE connects millions of members across the UAE, Egypt, Saudi Arabia and Oman, creating the region’s largest shopping network. Whether customers are shopping at home in Oman or travelling across the region, SHARE ensures they enjoy a consistently relevant experience, access greater value, and are recognised across the destinations, brands and experiences they already know and love.

Our ambition is simple: to make SHARE the most rewarding way to shop, bringing customers closer to everything Majid Al Futtaim has to offer and helping them get more value from every interaction.”

Customers can use their digital SHARE ID within the app to instantly earn points at participating locations, manage their points, and offers tailored to their preferences. With no need for a physical card, the SHARE app provides a simple and convenient way for members to manage their rewards and account information in one place.

The launch reflects Majid Al Futtaim’s continued investment in customer experience and digital innovation, while further strengthening SHARE’s presence across the region. By connecting more of the Group’s brands, destinations and experiences through a single platform, SHARE is creating greater value for customers while enabling more personalised and relevant engagement.

Today, SHARE serves millions of members across the region and continues to evolve beyond traditional loyalty into a broader commerce ecosystem connecting rewards, offers, payments and discovery through one intuitive platform.

Customers in Oman can download the SHARE app through the App Store and Google Play Store and begin earning rewards.

Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate with operations across the Middle East, Africa and Asia. Inspired by the vision of its late founder, Mr. Majid Al Futtaim, to create great moments for everyone, everyday; the company has grown into one of the region’s most respected businesses. The Group employs more than 40,000 people and serves 600 million customers across its physical and digital ecosystem each year. With owned assets valued at nearly US$20 billion, Majid Al Futtaim has the highest credit rating (BBB) among privately held companies in the region. 

Majid Al Futtaim owns 29 shopping malls including the flagship Mall of the Emirates, Mall of Egypt, and Mall of Oman as well as the iconic City Centre destinations.  Its real estate portfolio includes seven luxury hotels and five mixed-use developments, and it is the creator of highly sought after communities including Ghaf Woods and Tilal Al Ghaf in Dubai, Al Zahia in Sharjah and Al Mouj in Muscat.  In 1995, Majid Al Futtaim introduced modern grocery retail to the region. Today, it owns and operates a portfolio of brands across a network of nearly 500 stores. 

Majid Al Futtaim’s assets and interests act as a gateway into the Middle East for global fashion, home and beauty brands, including lululemon, LEGO, Crate and Barrel, and Shiseido, as well as regional multi-brand, omnichannel concept store, THAT. It is the proud operator of more than 600

VOX Cinemas screens and owns a network of world-class leisure and entertainment experiences including the renowned Ski Dubai.     

All of its retail and entertainment experiences are linked through SHARE, the UAE’s fastest growing loyalty programme, which leverages AI and advanced data analytics to bring customers personalised rewards, unique experiences and great moments, everyday. 

www.majidalfuttaim.com