Suhar – North Batinah governorate will unveil its new promotional identity and launch its Strategic Plan 2026-2030 at a ceremony to be held on July 6 in Suhar under the patronage of Minister of Heritage and Tourism H E Sayyid Ibrahim bin Saeed Al Busaidi.

The Governor of North Batinah, Mohammed bin Suleiman Al Kindi, described the launch of the strategic plan and the new identity as a turning point in the governorate’s development journey and a major step towards translating long-term ambitions into practical programmes and measurable outcomes.

He said the strategy has been developed as a clear reference framework based on scientific and participatory approaches. It defines development priorities and highlights the governorate’s rich potential and competitive advantages.

“The strategic plan seeks to strengthen the governorate’s position, enhance institutional efficiency, open wider investment horizons and realise aspirations aligned with Oman Vision 2040,” Al Kindi said.

The governor noted that the new promotional identity goes beyond being a visual brand and instead represents a development message that reflects the character and aspirations of North Batinah. It highlights the governorate’s standing as a promising economic, investment and tourism gateway, supported by its industrial, logistical, heritage and tourism assets.

He added that the identity aims to create a unified image of North Batinah and strengthen its presence at local, regional and international levels.

Al Kindi stressed that the success of both the strategic plan and the promotional identity will require collective efforts from government institutions, the private sector and the community. He noted that the next phase will witness the implementation of a series of qualitative initiatives designed to enhance the governorate’s competitiveness and reinforce its role as one of the sultanate’s key economic and development drivers.

The launch ceremony will feature presentations on the significance of the promotional identity and the main objectives of the strategic plan. The event will be attended by senior officials, representatives of public and private sector institutions, strategic partners, media professionals and members of the local community.