Muscat – The Ministry of Agriculture, Fisheries and Water Resources (MAFWR) and Amouage have signed a strategic partnership agreement to develop sustainable harvesting practices for frankincense trees in Wadi Gazelle, Dhofar, in a move aimed at protecting one of Oman’s most important natural resources while enhancing its long-term economic value.

Supported by the Agricultural and Fisheries Development Fund, the project will establish an integrated model for sustainable frankincense harvesting across approximately 1,500 acres in Wadi Gazelle.

The agreement was signed on Sunday by H E Dr Saud bin Hamoud Al Habsi, Minister of Agriculture, Fisheries and Water Resources, and Sayyid Khalid bin Hamad Al Busaidi, Chairman of Amouage.

The initiative will introduce internationally recognised standards for sustainability, transparency and responsible harvesting to safeguard frankincense trees and ensure the resource remains viable for future generations.

As part of the project, field surveys will be carried out to assess the condition of trees, while harvesting volumes and production quality will be monitored in line with global best practices. Technical databases will also be developed to document production levels and quality standards, providing data to support future investment and sector development.

Speaking at the signing ceremony, H E Al Habsi said the partnership marks an important step in developing a sustainable frankincense industry that balances environmental protection with economic growth.

Al Busaidi said Amouage remains committed to highlighting Oman’s natural ingredients through products that preserve their environmental and cultural value.

He added that the project will include training, qualification and employment programmes for local communities, enabling residents to take part in harvesting and field monitoring activities under the supervision of international experts.

According to Amouage, the project will also help strengthen the value chain of Omani frankincense, improve product quality and expand access to international markets. It is expected to support downstream industries that rely on locally sourced natural ingredients.

Frankincense harvested from Wadi Gazelle will be processed at the Ain Dawkah factory and visitor centre, once operational, where it will be transformed into essential oils used in the production of luxury perfumes.