Muscat – General Automotive Company (A part of the Zubair Corporation), the authorized distributor for Mitsubishi Motors in Oman, recently claimed top honors in both the Sales and Marketing Business Excellence Program (SMBEP) and the After-Sales Business Excellence Program (ASBEP) at the recently held Business Excellence Program 2025 awards ceremony. Mitsubishi Oman achieved significant recognition in the ASBEP, becoming the first distributor in the entire Middle East and Africa region to earn the Leadership Award by maintaining Platinum status for five consecutive years. This accomplishment showcases the company’s commitment to customer experience and consistent performance.

In addition, Mitsubishi Oman has proudly achieved the prestigious Diamond Award in the ASBEP, a recognition reserved for organizations that maintain Platinum status for three consecutive years. This remarkable accomplishment highlights Mitsubishi Oman’s unwavering commitment to delivering exceptional after-sales support and operational excellence to its customers. In addition to the Diamond Award, Mitsubishi Oman also earned the Platinum Award in the ASBEP, a testament to the outstanding quality of its technicians, the efficient management of its workshops, the ready availability of genuine parts, and its robust customer follow-up process.

Beyond its achievements in after-sales, Mitsubishi Oman also received the Best in Product Award, along with a Gold Award through the SMBEP. These accolades showcase Mitsubishi Oman’s effective marketing strategies and the strength of its customer relationships. By prioritizing both product quality and customer engagement, Mitsubishi Oman demonstrates its steadfast commitment to excellence across every facet of its operations, solidifying its position as a leader in Oman’s automotive industry.

Commenting on the achievement, Mr. Manoj Ranade, General Manager of General Automotive Company, said:

“Being the first distributor in the entire Middle East and Africa region to receive the Leadership Award is a truly historic milestone for Mitsubishi Oman. This recognition reflects years of consistent effort, strategic focus, and an unwavering commitment to our customers. It is a testament to the dedication of our teams who continuously strive to raise standards and deliver exceptional value at every stage of the customer journey. The Leadership Award carries special significance as it recognizes a sustained journey of excellence over many years. Receiving five prestigious awards in a single year is a proud moment for the entire Mitsubishi Oman team. These recognitions validate our efforts to continuously enhance customer experience, strengthen our after-sales capabilities, and further elevate the Mitsubishi ownership journey across Oman.”

Across the Sultanate, Mitsubishi Oman continues to keep support close at hand through its extensive network of showrooms, service centers, and parts outlets. The network includes 9 showrooms, 14 service centers, and 17 parts outlets, ensuring convenient access to sales, service, and genuine parts for customers across Oman.

For more information about Mitsubishi Motors Oman, customers are welcome to visit their nearest showroom in Athaiba, Mabela, Barka, Sohar, Nizwa, Ibri, Sur, Jalan Bani Bu Ali, or Salalah, or contact 24 500 500 via call or WhatsApp.