Muscat  – High above the plains of Dakhiliyah, Jabal Akhdar is redefining tourism through a wave of youth-led initiatives that blend heritage, agriculture and enterprise.

Known for its mild summer climate and terraced farms, the wilayat is drawing visitors with projects rooted in sustainability and local identity. From eco-rest areas to restored mountain villages and olive groves, young Omanis are investing in experiences that go beyond sightseeing.

In the village of Siq, Ali bin Nasser Al Falahi has developed the Aider Rest Area in response to rising visitor numbers. Built using local stone and pine wood, the project features outdoor seating, cabins, a café and swimming pools. Fruit trees including pomegranate, grape, peach and olive surround the property.

“These heritage-based projects help strengthen community tourism and create income for productive families and craftsmen,” Al Falahi said.

In Al Suwgra, a 400-year-old village abandoned has been brought back to life by its youth. Traditional houses have been restored using gravel and wood from juniper and wild olive trees. A suspension bridge, paved paths and signage now guide visitors through the mountain settlement.

Abdullah bin Nasser Al Shariqi said more than RO500,000 has been invested in restoration and operations between 2020 and 2025. The village welcomed over 30,000 visitors this year and hosted more than 700 overnight guests.

“Al Suwgra proves that young people can turn challenges into opportunities,” he said.

Visitors can stay in heritage lodges, join craft workshops, explore caves and hiking trails, or learn traditional farming and sheep herding. The village also promotes stargazing and mountain climbing activities. Online booking and digital marketing have expanded its reach.

Sustainability underpins the model. Plastic use has been reduced, local labour is employed and traditional crafts revived. Tourism revenues and online sales of local products create new income streams for residents.

Agriculture is also central to the transformation. In Al Manakher, a project to plant 300 olive trees under the village endowment has been launched at a cost exceeding RO62,000. Supervised by the Ministry of Endowments and Religious Affairs, the initiative is supported by Petroleum Development Oman, Oman LNG, Bank Muscat and Galfar.

Mahmoud bin Salem Al Toubi, endowment official for the village, said the project carries environmental and economic value. High-quality varieties including Koroniki, Coratina and Arbequina have been selected. Production is expected to begin next year, targeting local and international markets.

Other initiatives, including the restoration of Al Suwgra and rose farming and distillation experiences, are strengthening Jabal Akhdar’s position as a centre for sustainable agricultural tourism.

Together, these projects signal a shift in Oman’s mountain economy – one driven by youth, shaped by heritage and anchored in long-term development.