An Omani youth turns his passion for the sea into a thriving tourism venture, enabling tourists to explore the underwater wonders of the sultanate

Fuelled by a deep love for the sea and a spirit of adventure, 29-year-old Muhab Mohammed al Shabli, a resident of Muscat, has launched Aquaventure, a marine tourism initiative that aims to transform how tourists experience Oman’s pristine coastline.

Fluent in English and currently studying Spanish and French, Muhab is expanding his linguistic skills to cater to a wider range of international visitors. Bubbling with enthusiasm to showcase the underwater wonders along the coast of Oman, he feels his show has only begun.

“I founded Aquaventure in 2023 to give tourists the opportunity to explore Oman’s stunning marine life and coastal beauty,” Muhab said in an interview with Muscat Daily.

What began with a single boat, offering tours to view coral reefs, turtles, and vibrant marine ecosystems has since grown into a promising business. Today, Muhab owns two boats, each accommodating 12 passengers. His tours include diving excursions to the famed Daymaniyat Islands, as well as quick getaways to closer destinations like Bandar Al Khiran and Qantab.

“Aquaventure is more than just a boat trip,” Muhab said. “It’s your gateway to a world of marine adventures in the heart of Oman’s coast. We started with a passion and turned it into an unforgettable experience.”

Eco-friendly tourism

Operating from Marina Bandar Al Rowdha, Aquaventure offers private sea tours, island explorations, fishing trips, snorkeling, and diving experiences. Key destinations include the Daymaniyat Islands, Al Fahal Island, and Bandar Al Khiran. “Our trips uncover hidden gems – secluded beaches, sea caves, and crystal-clear waters that are only accessible by boat,” he disclosed.

Aquaventure has also introduced environmentally conscious practices, such as educating tourists on marine conservation and encouraging reef-safe sunscreen use. Muhab ensures that his team – mostly young Omanis – are trained in eco-friendly tourism and customer service, helping to create local jobs and foster a culture of environmental stewardship.

Muhab highlighted the importance of storytelling in tourism. “We showcase each location not just with visits, but by creating lasting memories through photography and immersive experiences.”

The journey to success, however, wasn’t smooth. “From boat preparations to navigating complex permit processes, the beginning was full of challenges. But with persistence and a focus on quality, we built a loyal customer base, many of whom now promote us through word of mouth,” he said.

Untapped potential

Muhab initially self-financed the project through savings and support from family, later applying for a small business grant through Oman’s SME Development Authority. His success reflects the growing trend of youth-led ventures in the country, supported by national entrepreneurship programmes like Riyada and Intilaaqah.

He emphasised the untapped potential of marine tourism in Oman. “It’s a national treasure that needs strategic support – from better promotion and simplified licensing to smart infrastructure that serves both, tourists and investors.”

According to the Ministry of Heritage and Tourism, Oman welcomed over 3.5 million visitors in 2023, with coastal and marine tourism forming a key growth sector under Oman Vision 2040. Muhab believes that with more visibility and collaboration between the private sector and government entities, marine tourism could become a major contributor to the national economy.

Looking ahead, Muhab envisions Aquaventure becoming the leading name in marine tourism in Oman, with branches in new regions and a globally recognised brand that retains its authentic Omani character.

To aspiring entrepreneurs, he offered heartfelt advice, “Believe in your potential and start, even if it’s a small gesture. Develop your project until it becomes your dream. Smart risk-taking creates success stories. Don’t wait for opportunities – create them. And let the sea teach you how to rise, no matter how high the waves.”