Retail sales surpass $100 million, marking +48% growth

Amouage is proud to share a remarkable start to 2025. In the first quarter, the House crossed a meaningful threshold, with retail sales exceeding $100 million for the first time in its history. This achievement reflects an unwavering devotion to quality, creativity, and heritage, and above all by the loyalty and passion of its clients around the world.

A thriving global presence

Amouage’s momentum continues across all channels. Amouage boutiques posted an exceptional growth of +75%, e-commerce maintained its strong ascent at +52%, and Travel Retail expanded by +51%. Distributor-led markets rose by +43%, with MEA shining at +75%.

Amouage proudly secured the number one position in ultra-luxury fragrance across all retailers where listed in the United Arab Emirates and in prestigious doors such as Laure and Harvey Nichols in Saudi Arabia. In the Americas, sales rose by +41%, with Amouage now among the top 10 fragrance brands at Neiman Marcus. In APAC, the House claimed the number one fragrance position at SKP in China during Q1.

The growing resonance of its creations

Guidance Eau de Parfum remains the House’s most beloved creation, with sales more than doubling year-on-year. Amouage’s pursuit of excellence continues to bear fruit; the Exceptional Extraits Collection tripled versus 2024, with Guidance 46 and Purpose 50 Exceptional Extraits complementing, rather than eclipsing their Eaux de Parfum counterparts.

Meanwhile, the Essences Collection captivated clients anew, with all three creations among the House’s top 15 bestsellers for the quarter.

Rooted in Oman, celebrated worldwide

Faithful to its origins, Amouage deepened its ties to its birthplace, Oman. The fifth Rose Harvest season blossomed once more in Jabal Akhdar, marked by the opening of the ‘Rose Edition’ of the Amouage Café.

Omani Frankincense, the soul of the House, was honoured globally, showcased at Paris Perfume Week and Milan Design Week through the “Oman Collection” by artist Gaetano Pesce, bringing the ancient treasures of Wadi Dawkah to the world’s stage.

Looking Ahead

In the months to come, Amouage will continue to cultivate its momentum with the international unveiling of Chapter IV of the Odyssey Collection, introducing Decision and Existence to clients across key markets. The House will also extend its presence, with the opening of new boutiques that bring the spirit of creativity and craftsmanship to the world, echoing the values of its Omani home.