Muscat – The Ministry of Heritage and Tourism, in collaboration with Omran Group and Ras al Khaimah Tourism Development Authority (RAKTDA), have launched a joint tourism campaign.

The See Double campaign, unveiled on March 5 at the ITB Berlin trade fair in Germany, is the first joint promotion between the two neighbours, aiming to entice visitors to explore nature in the UAE emirate of Ras al Khaimah and neighbouring Musandam governorate in Oman in one experience-packed trip this summer.

The campaign, twinning the two destinations, encourages travellers to experience adventure and beauty, thereby creating double the memories. As an additional incentive, the promotion offers a ‘Kids Go Free’ feature available at many hotels and attractions in Ras al Khaimah and Musandam.

Running from June 15 to September 15, See Double will allow travellers to maximise their experience by visiting two remarkable destinations within a 90-minute drive of each other. With an easy border crossing and the shared natural beauty of the majestic Hajar Mountain range, as well as a rich, intertwined history and cultural heritage, the campaign promises to captivate visitors.

Haitham al Ghassani, Director General for Tourism Promotion in Ministry of Heritage and Tourism, said, “We are excited to unveil our first collaboration with RAKTDA, which unlocks the outstanding tourism offering that our destinations have to offer families and travellers from all over the world. From adventure and sports to unearthing historic treasures, there is something for everyone in Musandam and Ras al Khaimah, and with the mountains and the sea remaining cooler during the summer, there’s no better place to be.”

On his turn, Raki Phillips, CEO of RAKTDA, said, “Our See Double campaign brings together the best of Ras al Khaimah and Musandam governorate in one sensational summer promotion. This joint marketing effort marks the beginning of numerous cross-destination promotions we plan with Oman. It aims to highlight the diverse attractions and experiences available to international travellers in both destinations. Pioneering in the region, the campaign is testament to our strong synergy, aligning with the international trend towards frictionless, borderless travel, and enhancing accessibility and convenience for travellers.”

Ras al Khaimah and Musandam boast remarkable natural assets, historic landmarks, a rich cultural offering and adventure experiences, with a focus on the great outdoors.