Muscat – Majid al Futtaim Entertainment opened Snow Oman officially on Monday.

The opening ceremony featured an array of entertaining activities, including an ice skating performance. It was attended by top officials of Majid al Futtaim Entertainment, including Ignace Lahoud, CEO, Mark D Haak Wegmann, Managing Director of Leisure & Entertainment, and Mohammad el Etri, Vice-President of Global Snow.

Located in Mall of Oman, spread over 14,830sqm, Snow Oman is the largest indoor snow park in the MENA region and the first and only indoor snow destination in the sultanate. It features more than 20 family-friendly rides and attractions, including a 430m ice rink as well as a colony of king and gentoo penguins.

‘Desert Blizzard’ features Oman’s cityscapes and sand dunes albeit covered in real snow, whilst still reflecting the local culture and heritage.

“We are proud to welcome the newest addition to our ever-expanding portfolio, Snow Oman. Entertainment plays an important role in the growth of local economies, and the opening of Snow Oman marks another major milestone in our investment strategy in the sultanate, besides demonstrating our ongoing commitment to deliver innovative experiences for guests across the region,” said Lahoud.

“Entertainment not only impacts the local economy but provides us with a much-needed sense of community, and Snow Oman delivers a unique and immersive way for families to spend quality time together.”

In 2005, Majid al Futtaim made the impossible possible by bringing real snow to the desert and launching the Middle East’s first indoor ski resort, Ski Dubai. Just over ten years later, it expanded its footprint with the opening of Ski Egypt, which was a first-of-its-kind attraction in the African continent. At the end of last year, Ski Dubai and Ski Egypt placed first and third respectively in the ‘World’s Best Indoor Ski Resort’ category at the prestigious World Ski Awards, a global initiative that recognises excellence in ski tourism.

In 2017, Majid al Futtaim established Global Snow, which is the number one international brand for designing, consulting, managing and opening indoor snow entertainment facilities. Later this year, it will continue to expand its portfolio with the launch of Snow Abu Dhabi in Reem Mall.