A recent addition to the public health advice on beating COVID-19 has manifested itself in a series of posters along the highways of Muscat.
JCDecaux Oman’s boards are effectively advising the public of the continuing need for wearing masks and social distancing as the country is currently combating a second wave of a more serious phase of the pandemic.
Known for their simplicity and prominence of the illustrations, and more importantly, reaching all demographics, the boards highlight the importance of mask wearing, hand washing and keeping distance in an effective, clean and concise format. Being prominently displayed on the ‘large impact’ network along Muscat’s busiest highways, the boards promise a much wider reach.
Managing director of JCDecaux Oman says, “Particularly during this critical phase, as a company we cannot but recognise and implement our corporate social responsibility in addressing marketing campaigns with sensitivity, meaning and relevance, necessary more than ever in these unprecedented and challenging times.”
Working closely with the municipality, the campaign has been created to reinforce the universal, frontline advice on personal responsibility in the battle against COVID-19.