The world of perfumes, in which the Middle East plays a significant role, just got richer. A new fragrance has been born in the ‘land of frankincense’ and is set to take the world by storm as this perfume has the power to blur the distinctions between time and eras and assert itself as a timeless fragrance.

OJAR, founded by Sheikha Hind Bahwan, is a fusion of fragrances from the East and the West. Created as a statement of modernity and traditional harmony, the brand pays tribute to the art and rituals of Middle Eastern perfume making. Available in Oman at the Perfumatory in City Centre Seeb, Ojar is now also available at Harrods, in London, UK.

The Omani founder is behind not just the fragrance collection, but also the design and visual campaign. Forseeing great potential for this new perfume, Sheikha Hind Bahwan says, “I see perfume as a lifestyle, it is a signature that you bring wherever you go.”

Ojar comes from the word Hojari, which is widely regarded as the finest quality of Frankincense resin in the world, located in Oman’s Dhofar mountains. Frankincense is one of the key ingredients of the collection.

Ojar reveals the heritage of the region in a very modern and inspiring manner through its collection of unisex perfume oils created and produced by Givaudan. This renowned Swiss perfume house has created 18 individual fragrances based on six core ingredients – oud, rose, frankincense, honey, sandalwood and musk.

The hero product of the brand is its iconic ‘Absolute’.  The bottle elevates the perfume oil landscape with a never seen before double cap usage that features a roll on and a glass stick applicator.  Absolute is an alcohol-free perfume oil, available in a 20ml travel-friendly format. The perfume is 25% concentrated and long lasting. 

Terming Ojar as something that goes beyond a brand, as a unique lifestyle, the company states, ‘Let innovation enhance your fragrance experience and discover the art of layering fragrances with Ojar.’

(For more details about the full collection available online, visit: www.ojarofficial.com. OJAR is available at Perfumatory, City Centre Seeb – Shop 211)