Muscat – As digital connectivity deepens across Oman, experts are urging families to enhance awareness on online consumption to protect social values and ensure responsible technology use.

The Internet has become an inseparable part of daily life, offering access to communication, learning and entertainment. But specialists caution that excessive screen time and persuasive online advertising can lead to overspending and behavioural challenges, particularly among young users influenced by digital content.

They emphasise that families must establish clear household rules to regulate technology use and reduce financial and social pressures. Educational institutions and the media also have a shared responsibility to promote balanced digital engagement without compromising cultural identity.

Dr Radhiya bint Sulaiman al Habsi, Assistant Professor of Education and Cultural Studies at the University of Nizwa, noted that schools have played a crucial role in shaping responsible digital habits. “Rising literacy levels have helped parents value education that strengthens family cohesion and practical parenting skills,” she said.

According to Radhiya, the inclusion of citizenship and civic awareness in curricula has reinforced national pride and improved dialogue between generations. Exposure to technology in classrooms, she added, has encouraged families to discuss modern influences openly while maintaining traditional values.

Higher education, she observed, continues to promote critical thinking and constructive discussions on social issues within households. “Families that combine tradition with innovation tend to make more informed decisions in their daily lives,” she said.

Highlighting Oman’s digital landscape, Dr Salem bin Humaid al Shuaili, Director of AI and Advanced Technologies Projects at the Ministry of Transport, Communications and Information Technology, cited the ministry’s Digital 2024 report showing 4.58mn Internet users with penetration level of 97.8%. Over 95% users connect primarily through smartphones.

He noted that technology played a vital role during the COVID-19 pandemic by ensuring continuity in education and communication. Since then, digital platforms have become integral to family life, enabling parents and children to stay connected and exchange support.

Shuaili pointed out that technology has also reshaped learning patterns within families. “Children often guide parents in using digital tools, while adults pass on culture and values through online platforms. It’s a two-way exchange,” he said. However, he warned that unregulated screen time can erode direct communication and increase household tensions.

Social researcher Dr Nasser bin Mohammed al Awfi of the University of Nizwa observed that globalisation and technology have created a generation of “digital children” who navigate both traditional and virtual worlds. He said Omani families are enjoying the benefits of connectivity but face growing challenges to cultural preservation.

Awfi recommended parents channel children’s interest in technology towards educational and heritage-based content to nurture positive behaviour and national pride. He cautioned that prolonged screen exposure could promote isolation and weaken social skills, while trends such as impulsive online shopping and fast-food consumption risk disrupting family routines.

Experts agree that technology has the power to strengthen family bonds in Oman, but only if digital consumer awareness grows alongside cultural consciousness – ensuring that progress in connectivity complements, rather than replaces, the country’s social values.