Muscat – REDTAG has strengthened its presence in Oman with the opening of a new store at Muscat City Centre on 23 September 2026, introducing a larger and more contemporary retail format designed around the needs of modern families.
The new store brings together REDTAG’s complete offering across Women, Men, Kids and Home in a refreshed, more spacious environment, with clearer category presentation, wider walkways and an expanded assortment designed to make family shopping simpler and more enjoyable.

REDTAG opened its first store in Oman in 2012, and has since built a network of 14 stores across the country. The Muscat City Centre opening marks the next step in that journey, reflecting the brand’s continued investment in Oman and its focus on creating retail experiences that combine fashion, home and everyday value under one roof.

The new format has been designed to give each category a stronger identity while keeping the overall shopping journey connected. Customers can move easily between fashion for the whole family and homeware, making the store a convenient destination for both everyday needs and seasonal shopping.

To mark the opening, REDTAG hosted a launch evening designed around experience and community. A live DJ set the mood in-store, while guests took part in a charm customisation station and enjoyed food and refreshments from a dedicated mocktail bar and F&B stations.

The opening reflects REDTAG’s wider approach to physical retail: creating stores that go beyond transactions to offer customers more space to discover, engage and spend time with the brand. In a market where convenience and choice increasingly shape shopping decisions, the Muscat City Centre store brings together a broader assortment and a more contemporary experience while remaining grounded in REDTAG’s value-led positioning.

As part of the launch celebrations, customers can enjoy 40% off until 10 October, exclusively at the Muscat City Centre store.

Location: Muscat City Centre, Muscat, Oman
Online store: https://om.redtagfashion.com/