Muscat – Invest Oman, in collaboration with the Ministry of Commerce, Industry and Investment Promotion (MoCIIP) and the Foreign Ministry, has stepped up efforts to enhance coordination with the sultanate’s diplomatic missions worldwide as part of a broader push to enhance investment attraction and export promotion in line with Vision 2040.

A strategic workshop titled ‘Integration and Partnership with Omani Embassies Abroad’ on Wednesday brought together Omani ambassadors to reinforce the role of embassies as key partners in advancing national economic priorities. The initiative reflects ongoing efforts to unify institutional roles and activate diplomatic missions as effective economic platforms supporting sustainable growth and diversification.

The workshop focused on improving integration between investment-related entities and Omani embassies abroad, identifying priority areas for cooperation and establishing practical mechanisms to enhance collaboration. Participants were introduced to Invest Oman’s mandate, services and operational ecosystem, as well as the role of its specialised teams in supporting investors and facilitating their journey from interest to implementation.

The discussions highlighted the fact that effective coordination between Invest Oman and diplomatic missions represents a core pillar in attracting high-quality investments, opening direct channels for investment opportunities and promoting Omani exports, thereby creating long-term economic value.

Hawra al Wahibiya, Director of the External Offices Affairs Department at MoCIIP, said the workshop is part of wider efforts to strengthen institutional integration with Omani embassies abroad. “By familiarising diplomatic missions with the Invest Oman ecosystem and establishing joint working mechanisms, we aim to build investor confidence and convert investment interest into tangible, high-impact projects,” she said.

She added that empowering embassies to play a stronger economic role, in close coordination with Invest Oman, enhances the sultanate’s visibility on the global investment map and supports the objectives of Vision 2040 through investment attraction, export growth and improved business competitiveness.

The workshop also underscored the importance of Omani commercial attaches abroad as a key executive arm for investment and export promotion, supporting direct engagement with investors and facilitating communication with relevant authorities, further strengthening the sultanate’s position as a competitive investment destination regionally and globally.