Muscat – Markets across the sultanate are witnessing brisk activity as families prepare for the new academic year, which begins on Sunday, August 31.

Parents visiting shopping outlets told Muscat Daily that school supplies are more affordable this year, citing increased competition among retailers and wide availability of products.

At the same time, Consumer Protection Authority (CPA) has intensified inspections in physical and online markets to ensure quality, verify promotional offers, and curb violations or fraud.

Nasser al Saadi, a parent, said the return to school is always a joyful occasion for pupils and teachers alike. He noted that prices are fair, with a wide range of options to suit different budgets. However, he advised families against buying supplies too early, recommending they wait until schools issue specific requirements. He estimated the per-pupil budget between RO20 and RO30, depending on the academic stage.

Parents welcome discounts

Amerat resident Abdullah al Siyabi said he completed his shopping early this month, benefiting from discounts and a wide variety of options. “Prices are lower than before and the offers are good,” he said.

Hussam Mohammed, a Year 11 student, said his top priority is tailoring his dishdasha and adjusting his sleep routine before the term begins. “I’ll buy stationery supplies once classes start,” he added.

Khalid al Kalbani said he has begun preparations with school uniforms and is purchasing only a limited number of exercise books till his children’s teachers specify the required size. “Prices are reasonable this year,” he confirmed.

Shopping in Seeb, Salim al Nabhani echoed similar views. “The prices are good. We are just waiting for clarity from schools on the types of exercise books needed,” he said.

CPA steps up monitoring

A CPA official confirmed that inspection teams have been deployed across markets, shopping centres, stationery outlets and tailoring shops to cope with the seasonal rush.

“Teams work on a rotational basis to ensure continuous oversight, handle complaints immediately and protect consumer rights,” the official said.

The teams, which include judicial enforcement officers, are tasked with verifying the authenticity of offers, checking product quality and preventing misleading promotions.

The official added that consumers can report violations through the authority’s hotline, social media channels or directly to inspectors in the field. He also urged the public to exercise caution when shopping online. “Only buy from licensed e-commerce platforms to avoid fraud and theft of personal data,” he warned.