Mumbai, India – In a move that’s sending shockwaves across the media and entertainment world, Zee Entertainment Enterprises Ltd. (Z) has officially dropped its iconic logo and unleashed a stunning new visual identity, marking a sensational leap into the future!

The media giant, with over three decades of legacy, has reimagined itself as a next-gen Content and Technology Powerhouse, complete with a razor-sharp, dynamic brand universe that screams bold, modern, and unapologetically Indian.

Gone is the familiar look — in its place, a cutting-edge brand design that reflects the pulse of emerging India and Zee’s fierce ambitions for global dominance. The new look isn’t just a makeover — it’s a message: Zee is no longer just a broadcaster; it’s a movement.

With a future-forward approach that seamlessly integrates technology across every layer — from content creation and distribution to monetisation — Zee is turning the page to a chapter where entertainment meets innovation.

‘Yours Truly, Z’- the brand promises

Zee’s new brand promise, ‘Yours Truly, Z’, is at the heart of this transformation — a heartfelt commitment to touch lives, stir emotions, and ignite dreams across billions of hearts. A personal letter from ‘Z’ to its viewers and employees encapsulates this spirit, promising more laughter, deeper emotions, and unforgettable stories.

Visually, the new brand universe is an explosion of vibrant hues inspired by India’s cultural tapestry, blended with a sleek, global design language. It’s not just a logo change — it’s a powerful redefinition of Zee’s identity, blending legacy with innovation, nostalgia with next-gen energy.