Muscat – Oman’s handicrafts are woven into the very fabric of its heritage – from palm-leaf weaving and pottery to silverwork and textiles. With decades of support from the government, the handicrafts sector is vibrant, but its international footprint remains modest. How can local handicrafts be promoted to a wider international audience? Here is what Muscat Daily readers said –

Fatma al Amri, Artist and entrepreneur

Omani handicrafts tell rich stories of our tradition. To attract international buyers, we need high-quality digital marketing – beautiful visuals, storytelling through videos and e-commerce. Participation in global craft fairs and collaborations with foreign designers can bring more recognition. Showcasing the ‘Made in Oman’ brand globally will increase appreciation and demand.

Salim al Balushi, Student

Documentation and certification of authentic Omani crafts are key. Government support to local artisans for professional branding, along with promoting crafts through embassies and tourism campaigns, can create international appeal. Workshops and exhibitions abroad could also spark interest among global art collectors and cultural institutions.

Aisha al Balushi, Tour guide

When tourists visit Oman, they love taking home something handcrafted. We should integrate craft-making experiences into tour packages. Imagine visitors learning pottery in Bahla or weaving in Dhofar and then sharing it online. Word-of-mouth publicity and content-sharing helps crafts go global organically.

Saeed al Rawahi, Artist and private sector employee

Social media changed everything for me. I started showcasing my palm-leaf products on Instagram and now I have buyers from India, Saudi Arabia and Europe. More training for artisans in digital tools and online selling platforms can help them break boundaries and compete internationally with pride.

Anitha Nair, Homemaker

Omani handicrafts have heritage value that global audiences seek. They need curated exposure – through museum tie-ups, art expos and academic exchanges. If Indian art festivals or design schools hosted Omani craft exhibitions, it could spark meaningful cultural trade and new markets for these hidden gems.

Arjun Kumar, Private sector employee

To go global, Omani crafts must meet international quality and packaging standards. Partnerships with Indian or Dubai exporters or e-commerce firms can build solid supply chains. Storytelling is key – people don’t just buy products; they buy culture. Let’s package the soul of Oman for the world to see.